Whitepaper

Transforming the marketing department for the digital age


In this digital whitepaper, explore how marketing has evolved as the most important strategic function for global organizations and is becoming an integral part of an organization’s long-term strategy

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Insight 1

Break down the silos for a new team structure

Marketing department operations should ideally flow through a structure consisting of strategy, creative, communications, and analytics teams.

Insight 2

Evolving marketing roles and responsibilities

Marketing staff can transform themselves by breaking from tradition and learning new digital techniques.

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Awards and recognition

HGS has received ample recognition and ratings for the transformational self-service experiences we’ve offered our 200+ clients across 10 industries.

Frost and Sullivan award 2020

IAOP 2020 award badge

NelsonHall NEAT Leader award 2019

Excellence in Customer Service Award 2022

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