Whitepaper

Transforming the marketing department for the digital age

In this digital whitepaper, explore how marketing has evolved as the most important strategic function for global organizations and is becoming an integral part of an organization’s long-term strategy

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Insight 1

Break down the silos for a new team structure

Marketing department operations should ideally flow through a structure consisting of strategy, creative, communications, and analytics teams.

Insight 2

Evolving marketing roles and responsibilities

Marketing staff can transform themselves by breaking from tradition and learning new digital techniques.

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Awards and recognition

HGS has received ample recognition and ratings for the transformational self-service experiences we’ve offered our 200+ clients across 10 industries.

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About Hinduja Global Solutions (HGS)

A global leader in business process management (BPM) and optimizing the customer experience lifecycle, HGS is helping make its clients more competitive every day. HGS combines technology-powered services in automation, analytics and digital transformation with deep domain expertise focusing on back office processing, contact centres, traditional and digital customer care, and HRO solutions to deliver transformational impact to clients. Part of the multi-billion-dollar conglomerate Hinduja Group, HGS takes a true “globally local” approach, with over 41,110 employees across 59 delivery centres in seven countries.