A must-read guide: Selecting a retail CRM system

This comprehensive guide will help retailers properly assess and evaluate retail CRM systems to select the best solution for their business needs

Selecting a retail CRM system guide cover

Insight 1

Identify business requirements for a retail CRM

Needs such as automation, customer loyalty management, predictive analytics, and ease of use are some functionalities to consider when choosing a CRM.

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Selecting a retail CRM system sneak peek inside book

Insight 2

Create an evaluation criteria matrix

Prioritize the areas that matter most with a matrix that lists options such as flexible coupon management and product license fees.

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