Machine learning 101 for savvy retail marketers

This whitepaper outlines strategies and tactics for marketers to make the best use of machine learning in creating a data-powered retail organization

ML 101 for savvy retail marketers cover
retail and online shopping

Insight 1

Segmentation and targeting

To maximize response rates, segment customers in a way that helps determine what and when they are likely to purchase.

Insight 2

Combat the churn

Identify customers who have not purchased within a specific cutoff date and provide incentives for them to return.

Insight 3

Collaborative and content-based filtering

Use recommendation engines to suggest similar or related products to customers who have recently purchased or searched for items.

Insight 4

Marketing mix modeling

Leverage third-party data from data management platforms and other data sets to increase performance.

ML for savvy retail marketers book spread

Download now

Complete the form below to download the whitepaper.

Awards and recognition

HGS has received ample recognition and ratings for the transformational self-service experiences we’ve offered our 200+ clients across 10 industries.

Frost and Sullivan award 2020

IAOP 2020 award badge

NelsonHall NEAT Leader award 2019

Excellence in Customer Service Award 2022

Our technology partners

Microsoft logo
Twilio logo
Khoros logo
Automation Anywhere logo
Sprinklr logo
Progress logo
Zappix logo
Hashicorp logo
Adobe logo
IBM Registered Business Partner badge
AWS logo
Salesforce logo
ContenStack logo
Contentful logo
UiPath logo
Oracle logo
Tealium logo
Treasure Data logo
Lytics logo
Glance logo
Genesys logo