Whitepaper

Machine learning 101 for savvy retail marketers


This whitepaper outlines strategies and tactics for marketers to make the best use of machine learning in creating a data-powered retail organization

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retail and online shopping

Insight 1

Segmentation and targeting


To maximize response rates, segment customers in a way that helps determine what and when they are likely to purchase.

Insight 2

Combat the churn


Identify customers who have not purchased within a specific cutoff date and provide incentives for them to return.

Insight 3

Collaborative and content-based filtering


Use recommendation engines to suggest similar or related products to customers who have recently purchased or searched for items.

Insight 4

Marketing mix modeling


Leverage third-party data from data management platforms and other data sets to increase performance.

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Awards and recognition

HGS has received ample recognition and ratings for the transformational self-service experiences we’ve offered our 200+ clients across 10 industries.

Frost and Sullivan award 2020

IAOP 2020 award badge

NelsonHall NEAT Leader award 2019

Excellence in Customer Service Award 2022

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