Machine learning 101 for savvy retail marketers
This whitepaper outlines strategies and tactics for marketers to make the best use of machine learning in creating a data-powered retail organization
Use recommendation engines to suggest similar or related products to customers who have recently purchased or searched for items.
Leverage third-party data from data management platforms and other data sets to increase performance.
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A global leader in business process management (BPM) and optimizing the customer experience lifecycle, HGS is helping make its clients more competitive every day. HGS combines technology-powered services in automation, analytics and digital transformation with deep domain expertise focusing on back office processing, contact centres, traditional and digital customer care, and HRO solutions to deliver transformational impact to clients. Part of the multi-billion-dollar conglomerate Hinduja Group, HGS takes a true “globally local” approach, with over 41,110 employees across 59 delivery centres in seven countries.
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