Whitepaper

Machine learning 101 for savvy retail marketers

This whitepaper outlines strategies and tactics for marketers to make the best use of machine learning in creating a data-powered retail organization

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Insight 1

Segmentation and targeting

To maximize response rates, segment customers in a way that helps determine what and when they are likely to purchase.

Insight 2

Combat the churn

Identify customers who have not purchased within a specific cutoff date and provide incentives for them to return.

Insight 3

Collaborative and content-based filtering

Use recommendation engines to suggest similar or related products to customers who have recently purchased or searched for items.

Insight 4

Marketing mix modeling

Leverage third-party data from data management platforms and other data sets to increase performance.

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Awards and recognition

HGS has received ample recognition and ratings for the transformational self-service experiences we’ve offered our 200+ clients across 10 industries.

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About Hinduja Global Solutions (HGS)

A global leader in business process management (BPM) and optimizing the customer experience lifecycle, HGS is helping make its clients more competitive every day. HGS combines technology-powered services in automation, analytics and digital transformation with deep domain expertise focusing on back office processing, contact centres, traditional and digital customer care, and HRO solutions to deliver transformational impact to clients. Part of the multi-billion-dollar conglomerate Hinduja Group, HGS takes a true “globally local” approach, with over 41,110 employees across 59 delivery centres in seven countries.