Whitepaper

Using customer data platforms: A guide to successful data-driven, hyper-personalized marketing


Marketers of all industries are leveraging customer data platforms (CDPs) to achieve a 360-degree customer view. Refer to this guide for a four-step approach to hyper- personalization with a CDP

Using CDP, hyper-personalization whitepaper cover

Insight 1

Determine whether offshoring is the right choice for your firm

Create the consolidated customer view, followed by mining and acting on your data.

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3D image of the whitepaper CDP Hyper-personalization cover

Insight 2

The solution is hyper- personalization through data clarity

Craft content for mass hyper-personalization, and deliver experiences across multiple channels.

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HGS has received ample recognition and ratings for the transformational self-service experiences we’ve offered our 200+ clients across 10 industries.

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