Using customer data platforms: A guide to successful data-driven, hyper-personalized marketing

Marketers of all industries are leveraging customer data platforms (CDPs) to achieve a 360-degree customer view. Refer to this guide for a four-step approach to hyper- personalization with a CDP

Using CDP, hyper-personalization whitepaper cover

Insight 1

Determine whether offshoring is the right choice for your firm

Create the consolidated customer view, followed by mining and acting on your data.

Graphic of a team solving business issues
3D image of the whitepaper CDP Hyper-personalization cover

Insight 2

The solution is hyper- personalization through data clarity

Craft content for mass hyper-personalization, and deliver experiences across multiple channels.

Download now

Complete the form below to download the whitepaper.

Awards and recognition

HGS has received ample recognition and ratings for the transformational self-service experiences we’ve offered our 200+ clients across 10 industries.

Frost and Sullivan award 2020

IAOP 2020 award badge

NelsonHall NEAT Leader award 2019

Excellence in Customer Service Award 2022

Our technology partners

Microsoft logo
Twilio logo
Khoros logo
Automation Anywhere logo
Sprinklr logo
Progress logo
Zappix logo
Hashicorp logo
Adobe logo
IBM Registered Business Partner badge
AWS logo
Salesforce logo
ContenStack logo
Contentful logo
UiPath logo
Oracle logo
Tealium logo
Treasure Data logo
Lytics logo
Glance logo
Genesys logo