Whitepaper

Using customer data platforms: A guide to successful data-driven, hyper-personalized marketing

Marketers of all industries are leveraging customer data platforms (CDPs) to achieve a 360-degree customer view. Refer to this guide for a four-step approach to hyper- personalization with a CDP

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Insight 1

Determine whether offshoring is the right choice for your firm

Create the consolidated customer view, followed by mining and acting on your data.

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Insight 2

The solution is hyper- personalization through data clarity

Craft content for mass hyper-personalization, and deliver experiences across multiple channels.

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HGS has received ample recognition and ratings for the transformational self-service experiences we’ve offered our 200+ clients across 10 industries.

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About Hinduja Global Solutions (HGS)

A global leader in business process management (BPM) and optimizing the customer experience lifecycle, HGS is helping make its clients more competitive every day. HGS combines technology-powered services in automation, analytics and digital transformation with deep domain expertise focusing on back office processing, contact centres, traditional and digital customer care, and HRO solutions to deliver transformational impact to clients. Part of the multi-billion-dollar conglomerate Hinduja Group, HGS takes a true “globally local” approach, with over 41,110 employees across 59 delivery centres in seven countries.