Whitepaper

How CIOs can Leverage Personalized CX to Ramp Up Revenue

Learn 5 ways to generate personalization-powered revenue

CIO personalization whitepaper cover image

Insight 1

Cultivate cross-team collaboration

CIOs need to nurture close working relationships with their marketing and support peers to understand customers’ needs. From tools to processes to KPIs, today’s customer journeys involve a series of digital touchpoints, which need the input of CIOs to run smoothly.

Flowchart of CIO personalization framework

Insight 2

Define a dynamic data foundation

Success in delivering personalized experiences is dependent on the ability to collect data from all interactions a customer has with your organization and designing the right data foundation. Learn how the CIO can ensure that each digital touchpoint is designed to collect and use data in exchange for value.

Insight 3

Design an omni-channel customer journey map

Determining when and how to provide a personalized experience involves more than just creative content and messages. Focus on establishing a 360-degree view of each customer that maps to an end-to-end customer journey, enabling customer experiences – every time.

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Our technology partners

We are a global leader in the customer experience lifecycle, digital transformation, and business process management.

HGS is helping its clients become more competitive every day.

HGS combines automation, analytics, and artificial intelligence with high quality talent and deep domain expertise to achieve superior outcomes in the areas of digital customer experience, back-office processing, contact centers, and HRO solutions.

In finding the perfect balance of people and technology, we build our clients’ businesses for the future.

About Hinduja Global Solutions (HGS)

A global leader in business process management (BPM) and optimizing the customer experience lifecycle, HGS is helping make its clients more competitive every day. HGS combines technology-powered services in automation, analytics and digital transformation with deep domain expertise focusing on back office processing, contact centres, traditional and digital customer care, and HRO solutions to deliver transformational impact to clients. Part of the multi-billion-dollar conglomerate Hinduja Group, HGS takes a true “globally local” approach, with over 41,110 employees across 59 delivery centres in seven countries.