Everything you need to know about customer data platforms (CDPs)

Download this free whitepaper to learn more about CDPs, how they differ from DMPs and CRMs, their relevance to your business, costs, and ROI.

Everything you need to know about CDP whitepaper cover

Improve your marketing efficiency & ROI with Customer Data Platforms (CDPs)

Marketing organizations are facing more challenges than ever. There are now more channels to target, higher levels of competition & much more fractionalized audience. The only way to truly have the edge over the competition is to deliver highly targeted, intent-based content & messages. To personalize marketing for the customer, the marketing & operational systems need to talk to one another. Many organizations use between 10-30 marketing technologies, and the data collected is growing exponentially.

But there’s limited integration among the systems, causing data silos. Data resides with one system or organization rather than being shared collaboratively. This results in data inefficiencies and a reduced ability to use it for insightful analysis. Marketers realize the data problems and the importance of implementing a comprehensive data strategy to control the end-to-end customer experience better.


  • What is a CDP, and how does it work?
  • CDP vs. DMP vs. CRM
  • How is the CDP market evolving?
  • Who are the key CDP vendors?
  • How is a CDP relevant to my business?
  • What are the benefits of a CDP?
  • CDP vs. In-house big data solutions
  • How long does it take to implement a CDP?
  • How much does a CDP cost?
  • What’s the ROI on a CDP?
  • How do I evaluate CDP vendors?
  • Who are the experts in the CDP space?
Customer data platform diagram

Insight 1

What is a customer data platform (CDP)?

A CDP is a marketing system that seeks to unify customer data into a system that creates a persistent database that can be accessed by other systems.

Insight 2

CDPs enable businesses to take their marketing to the next level

Benefits of a CDP include improved advertising ROI, simplified customer data, real-time web personalization, and data mining for consumer insights.

Everything you need to know about CDP whitepaper inside spread

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