Whitepaper
Everything you need to know about customer data platforms (CDPs)
This whitepaper provides a high-level overview of why CDPs are gaining popularity as a valuable part of every marketer’s toolkit
Insight 1
A CDP is a marketing system that seeks to unify customer data into a system that creates a persistent database that can be accessed by other systems.
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HGS has received ample recognition and ratings for the transformational self-service experiences we’ve offered our 200+ clients across 10 industries.
A global leader in business process management (BPM) and optimizing the customer experience lifecycle, HGS is helping make its clients more competitive every day. HGS combines technology-powered services in automation, analytics and digital transformation with deep domain expertise focusing on back office processing, contact centres, traditional and digital customer care, and HRO solutions to deliver transformational impact to clients. Part of the multi-billion-dollar conglomerate Hinduja Group, HGS takes a true “globally local” approach, with over 41,110 employees across 59 delivery centres in seven countries.
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