Whitepaper

Everything you need to know about customer data platforms (CDPs)


Download this free whitepaper to learn more about CDPs, how they differ from DMPs and CRMs, their relevance to your business, costs, and ROI.

Everything you need to know about CDP whitepaper cover

Improve your marketing efficiency & ROI with Customer Data Platforms (CDPs)

Marketing organizations are facing more challenges than ever. There are now more channels to target, higher levels of competition & much more fractionalized audience. The only way to truly have the edge over the competition is to deliver highly targeted, intent-based content & messages. To personalize marketing for the customer, the marketing & operational systems need to talk to one another. Many organizations use between 10-30 marketing technologies, and the data collected is growing exponentially.

But there’s limited integration among the systems, causing data silos. Data resides with one system or organization rather than being shared collaboratively. This results in data inefficiencies and a reduced ability to use it for insightful analysis. Marketers realize the data problems and the importance of implementing a comprehensive data strategy to control the end-to-end customer experience better.

INSIDE THE WHITEPAPER

  • What is a CDP, and how does it work?
  • CDP vs. DMP vs. CRM
  • How is the CDP market evolving?
  • Who are the key CDP vendors?
  • How is a CDP relevant to my business?
  • What are the benefits of a CDP?
  • CDP vs. In-house big data solutions
  • How long does it take to implement a CDP?
  • How much does a CDP cost?
  • What’s the ROI on a CDP?
  • How do I evaluate CDP vendors?
  • Who are the experts in the CDP space?
Customer data platform diagram

Insight 1

What is a customer data platform (CDP)?

A CDP is a marketing system that seeks to unify customer data into a system that creates a persistent database that can be accessed by other systems.

Insight 2

CDPs enable businesses to take their marketing to the next level

Benefits of a CDP include improved advertising ROI, simplified customer data, real-time web personalization, and data mining for consumer insights.

Everything you need to know about CDP whitepaper inside spread

Download now

Complete the form below to download the whitepaper.




Awards and recognition

HGS has received ample recognition and ratings for the transformational self-service experiences we’ve offered our 200+ clients across 10 industries.

Frost and Sullivan award 2020

IAOP 2020 award badge

NelsonHall NEAT Leader award 2019

Excellence in Customer Service Award 2022

Our technology partners

Microsoft logo
Twilio logo
Khoros logo
Automation Anywhere logo
Sprinklr logo
Progress logo
Zappix logo
Hashicorp logo
Adobe logo
IBM Registered Business Partner badge
AWS logo
Salesforce logo
ContenStack logo
Contentful logo
UiPath logo
Oracle logo
Tealium logo
Treasure Data logo
Lytics logo
Glance logo
Genesys logo