Everything you need to know about customer data platforms (CDPs)

This whitepaper provides a high-level overview of why CDPs are gaining popularity as a valuable part of every marketer’s toolkit

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Insight 1

Data ingestion and storage

Ask vendors how they store data and how quickly it can be accessed after import.

Insight 2

Reporting capabilities

Ensure your reporting capabilities can be auto-generated and customizable per your specifications.

Insight 3

Data actioning

Check for push mechanisms for data exports as well as real-time integration with ad engines.

Insight 1

What is a customer data platform (CDP)?

A CDP is a marketing system that seeks to unify customer data into a system that creates a persistent database that can be accessed by other systems.

Insight 2

CDPs enable businesses to take their marketing to the next level

Benefits of a CDP include improved advertising ROI, simplified customer data, real-time web personalization, and data mining for consumer insights.

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About Hinduja Global Solutions (HGS)

A global leader in business process management (BPM) and optimizing the customer experience lifecycle, HGS is helping make its clients more competitive every day. HGS combines technology-powered services in automation, analytics and digital transformation with deep domain expertise focusing on back office processing, contact centres, traditional and digital customer care, and HRO solutions to deliver transformational impact to clients. Part of the multi-billion-dollar conglomerate Hinduja Group, HGS takes a true “globally local” approach, with over 41,110 employees across 59 delivery centres in seven countries.