Whitepaper
Prepare to protect: Creating an effective social media crisis plan
Planning ahead to anticipate potential customer issues requires brands to think strategically about social media response management in a crisis
Impact of responding to reviews
Insight 1
Failing to respond to consumer reviews is a major miss for today’s businesses. In fact, businesses that reply to reviews at least 25% of the time have an average of 35% more revenue and consumers spend up to 49% at companies that reply to reviews.
Insight 2
Prepare and document a crisis communication plan to ensure that all team members who handle direct messages and comments can solve customer complaints in compliance with your brand’s voice and strategy. The plan should be documented and socialized with all essential company stakeholders.
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HGS has received ample recognition and ratings for the transformational self-service experiences we’ve offered our 200+ clients across 10 industries.
HGS is helping its clients become more competitive every day.
HGS combines automation, analytics, and artificial intelligence with high quality talent and deep domain expertise to achieve superior outcomes in the areas of digital customer experience, back-office processing, contact centers, and HRO solutions.
In finding the perfect balance of people and technology, we build our clients’ businesses for the future.
A global leader in business process management (BPM) and optimizing the customer experience lifecycle, HGS is helping make its clients more competitive every day. HGS combines technology-powered services in automation, analytics and digital transformation with deep domain expertise focusing on back office processing, contact centres, traditional and digital customer care, and HRO solutions to deliver transformational impact to clients. Part of the multi-billion-dollar conglomerate Hinduja Group, HGS takes a true “globally local” approach, with over 41,110 employees across 59 delivery centres in seven countries.
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