Whitepaper

A comprehensive guide to evaluating customer data platforms (CDPs)

Download this free guide to learn about 10 key topics and questions to ask during the evaluation of customer data platform (CDP) vendors.

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Cover image of whitepaper A comprehensive guide to evaluating CDPs

Insight 1

Data ingestion and storage

Ask vendors how they store data and how quickly it can be accessed after import.

Insight 2

Reporting capabilities

Ensure your reporting capabilities can be auto-generated and customizable per your specifications.

Insight 3

Data actioning

Check for push mechanisms for data exports as well as real-time integration with ad engines.

Insight 4

Performance and scalability are key factors when choosing a CDP vendor

Ask for examples of data export metrics and whether the system autoscales with an increase of data.

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About Hinduja Global Solutions (HGS)

A global leader in business process management (BPM) and optimizing the customer experience lifecycle, HGS is helping make its clients more competitive every day. HGS combines technology-powered services in automation, analytics and digital transformation with deep domain expertise focusing on back office processing, contact centres, traditional and digital customer care, and HRO solutions to deliver transformational impact to clients. Part of the multi-billion-dollar conglomerate Hinduja Group, HGS takes a true “globally local” approach, with over 41,110 employees across 59 delivery centres in seven countries.