A comprehensive guide to evaluating customer data platforms (CDPs)

Download this free guide to learn about 10 key topics and questions to ask during the evaluation of customer data platform (CDP) vendors.

Cover image of whitepaper A comprehensive guide to evaluating CDPs

Insight 1

Data ingestion and storage

Ask vendors how they store data and how quickly it can be accessed after import.

Insight 2

Reporting capabilities

Ensure your reporting capabilities can be auto-generated and customizable per your specifications.

Insight 3

Data actioning

Check for push mechanisms for data exports as well as real-time integration with ad engines.

Insight 4

Performance and scalability are key factors when choosing a CDP vendor

Ask for examples of data export metrics and whether the system autoscales with an increase of data.

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