On-Demand Webinar

Award-winning social media strategies for the CX generation


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About this webinar

Gone are the days when brands are in sole control of dictating the narrative. Today’s “CX Generation” customer turns to social media for trusted reviews and recommendations. Yet, while 80% of companies believe they provide excellent customer service on social media, only 8% of customers agree. This is the real challenge to solve for today’s social media leaders who are overwhelmed by the volume and sources of conversations. Our webinar dives into how you can build a strategy that provides an award-winning experience while protecting and promoting your brand.

Join HGS Digital’s Global Social Care Practice Lead along with social media executives from Sam’s Club and Alaskan Dream Cruises, to learn how these top brands created award-winning social media strategies.

In this webinar you will learn how to:

  • Implementing best social practices for businesses of any size.
  • Exploring non-traditional channels, and where your brand can make the next move.
  • Understanding brand goals and creating the right process to exceed them.
  • Leverage AI to focus on high-value activity.
  • Maximizing “earned mentions” to build your online reputation.
  • Injecting personality into the brand voice behind your social customer care.

Speakers & panelists

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Jamie Kennedy
Director of Marketing & PR,
Alaskan Dream Cruises

Photo of Amanda Sternquist

Amanda Sternquist
HGS Digital’s Global Social Care
Practice Lead

Photo of Sabarina Callahan

Sabrina Callahan
Senior Director, Brand & Social Marketing,
Sam’s Club

Photo of Michael DeSalles

Michael DeSalles
Principal Analyst, Frost & Sullivan

Watch now

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Awards and recognitions

HGS has received ample recognition and ratings for the transformational self-service experiences we’ve offered our 200+ clients across 10 industries.

Gartner award, elsonHall award, Excellence in Customer Service award 2022

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