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HGS Digital’s Omni-Channel Personalization Framework
Kickstart your personalization program today.
About this workshop
Omni-channel personalization can generate significant value for businesses, but implementing it is no easy task. In this discovery workshop, learn the current state of personalization and specific steps to take to ramp up results from your personalization program.
Leverage learnings from this workshop to assess your existing personalization initiatives for improvements or design a brand-new personalization strategy. Adopt our industry-leading, 5-step personalization framework to ramp up your personalization approach and identify areas that might need additional focus.
During the workshop
Our personalization experts will work with you and your team to:
- Identify and prioritize your business challenges and goals
- Assess current marketing, CX and personalization initiatives
- Evaluate current technology stack and desired outcomes
- Recommend a results-focused personalization strategy
Who should attend?
- Marketing leaders looking to improve customer personalization
- Customer experience/support execs looking to enhance customer experience across support channels
Duration: 2 – 4 hours
Cost: FREE
Learning outcomes:
Key takeaways from this workshop will be actionable steps you can implement in each of the five key pillars of a personalization strategy.
Planning
- Map personalization strategy to business goals
- Create a customer journey map
- Define channels, timelines and roadmap
Foundation
- Create a 360-customer profile
- Design customer experience infrastructure
- Apply AI for advanced modeling
Orchestration
- Develop plan for cross-channel interactions
- Apply re-targeting to personalization plan
- Integrate context within customer engagement
Content & Creative
- Define digital asset management needs
- Design content development and execution plan
Operationalization
- Assess organization maturity and culture
- Design measurement and analytics strategy
- Define team structure and talent gaps
- Adopt A/B testing to support experimentation
Workshop leaders
Laura Cicchelli
Principal, Marketing Strategist,
HGS Digital
Name
Brief BIO.
Venu Gooty
Personalization &
Marketing Tech Specialist,
HGS Digital
Name
Brief BIO.
Virgil Wong
Digital & Creative Strategist,
HGS
Name
Brief BIO.
Yas Kolathayil
Principal, Data Sciences,
AI & Insights,
HGS Digital
Name
Brief BIO.
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Awards & recognition
HGS has received ample recognition and ratings for the transformational self-service experiences we’ve offered our 200+ clients across 10 industries.
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About HGS Digital
HGS Digital is a leader in providing digital transformation services to clients to assist them with enhancing their customer experiences. We’re uniquely positioned to help enterprises with our extensive marketing technology experience combined with contact center transformation expertise, enabling us to look at end-to-end customer experience (CX) across both marketing & support organizations and assist you in transforming them. We combine strategy consulting with technology implementation services to help clients deliver meaningful results within their businesses.
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