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Customization for your customers: 5 hyper-personalization trends for 2021

Leading brands — especially online retail — are embracing hyper-personalization, or the use of data, to provide more targeted products, services, and content to consumers. Bots, beacon technology, visual search, customer data platforms, and more can help brands improve the CX.
2 women are stepping out of a retail outlet holding their shopping bags

What is hyper-personalization?

Hyper-Personalizations is the marketer’s agenda in 2018. Hyper-Personalization…