Website Release Notes


www.HGS.cx

As a technology-led company, HGS is committed to providing a high-quality experience on its website.

The Global Marketing and Corporate Communications (GMCC) team designs, develops, and supports the online digital and social media presence for HGS.

Friday, April 30, 2021

CURRENT RELEASE version 3.0.0

  • Launched new “OneHGS” web platform to unify and strengthen the previous websites for HGS (teamhgs.com) and HGS Digital (hgsdigital.com)
  • Created and/or migrated:
    • 127 solutions, industries, insights, and about HGS web pages
    • 27 press coverage and press/partner release web pages from 2021 (completed) and 2020 (on-going)
    • 111 selected case studies related to current HGS selling priorities
    • 369 blog articles from teamhgs.com (June 6, 2014 – March 12, 2021). Only articles from the last six months are currently published.
    • 57 blog articles from hgsdigital.com (May 15, 2017 – March 31, 2021). Only articles from the last six months are currently published.
  • New site architecture
    • All content 1-3 clicks or taps away
    • Site structure reflects intuitive target audience expectations (and similar approaches by top competitors) while reflecting internal organization by business units.
    • Dedicated website presence for HGS Healthcare: http://hgs.cx/healthcare
  • Completed website taxonomy phase I: pages (solutions, industries, about HGS), news (press coverage, press and partner releases, blogs), and case studies (categories for industries and solutions by business unit)
  • SEO optimization, including metadata, URL restructuring, long-tail keywords in H1 and other headers/content areas, internal links
  • Page speed optimization is still underway as of May 2021.
  • Permanent (301) redirects from:
    • Home page of TeamHGS.com
    • Every hgsdigital.com page (blogs pending)

HGS Website Team

Virgil Wong, Chief Digital Officer
Jamie Dwyer, Creative Director
Kimberly Dou, UI/UX Director
Michelle Maclean, Digital Content
Krishna Kumar, Web Management
Kamayani Mahale, SEO
Wyatt Conrad, Technology
Nakul Malhotra, Pardot
Rachel Konty, Project Management

Marketing Leads

Andrew Kokes, SVP, Global Marketing
Jennifer Chichester, VP, Marketing, CES
Kevin Nolan, VP, Marketing, Healthcare
Lyssa Allen, VP, Marketing, Digital

Campaign Managers

Praneeth Marisa, Campaign Manager (Digital)
Emily Fay, Campaign Manager (CES)

Content Leads

Nancy Pekala, VP, Content, HGS Digital
Page Inman, Content Specialist, CES

Starting in May 2021

ON-GOING AND FUTURE RELEASES

  • Migrate additional content
    • Awards and recognitions (2020-2021)
    • Virtual tours
    • Gated landing pages, e.g. webinars, white papers, with embedded Pardot forms
    • Press coverage, press/partner releases (2020)
    • Careers website
    • Investors web pages
  • Twilio chatbot
  • Brand guide
    • Web-based internal brand guide
    • Palette, typography, iconography
    • Stock photography guidelines
    • Motion guidelines including video thumbnail specs (YouTube, Vimeo)
  • UI/UX
    • Additional optimization work for mobile
      • Case study search
      • Menu navigation
    • Consistency of icons, buttons, and text links
    • Share buttons testing and placement
    • Blog template revisions
  • Website taxonomy phase II
    • Blog post categories and tagging
    • Case study tagging
  • Search
    • Smart website search with NLP
    • Filters based on new taxonomy
  • Accessibility
    • WCAG 2.0 compliance

Website planning and delivery

TIMELINES AND MILESTONES