Website Release Notes

www.HGS.cx

As a technology-led company, HGS is committed to providing a high-quality experience on its website that continues to evolve with rising user expectations.

The Global Marketing and Corporate Communications (GMCC) team designs, develops, and supports the online digital and social media presence for HGS.

Website and digital brand planning

ROADMAP AND MILESTONES

  • May 2021

    Version 3.0.1


    UPDATES & ADDITIONS


    TEMPLATES & LANDING PAGES

    • Philippines
    • Sprinklr
    • PDM Landing Page
    • LeanOps Landing Page
    • Project Sylvester
    • Virtual Tour – Engagement Hub + Engaging Emloyees W@H


    SEO, ANALYTICS, BACKEND

  • Jun 2021

    Version 3.0.2


    UPDATES & ADDITIONS


    TEMPLATES & LANDING PAGES

    • Peter Ryan White Paper
    • Social Webinar
    • RJR Success Story
    • Amex Success Story
    • Top 6 HGS Digital landing pages (active campaigns)
    • Blog Template Update
    • Virtual Tour Template (Rojas)


    WP WORKFLOW AND TRAINING

    • Content Leads
    • Campaign Leads
    • Marketing Leads


    BRAND

    • New HGS Brand Guide Website v.1.0
    • Brand Pyramid
    • About Us – PPT (Core Slides)
    • About Us – Recruitment Video

  • Jul 2021

    Version 3.0.3

    UPDATES & ADDITIONS

    CAMPAIGNS

    • HC: No web assets needed
    • Digital: CCT
    • CES: Updates to existing pages


    UI/UX IMPROVEMENTS

    • Iconography
    • Buttons/text link consistency
    • Layout templates

    BRAND

    • New HGS Brand Guide Website v.1.1
    • About Us – PPT (template)
    • About Us – Brand/Intro Video

  • Aug 2021

    Version 3.0.4

    CAMPAIGNS

    • HC: APH, SNP MOC, RCM, Claims, RCMS
    • Digital: Speech Analytics, AI Work Safety, Summer of CX
    • CES: CE & Tech, Banking & Insurance


    UI/UX IMPROVEMENTS

    • Webpage speed optimization
    • Pardot/Zoominfo form optimization
    • Post-divestiture site clean-up
    • Healthcare content archive and export

    ANALYTICS

    • Level-set Google Analytics with stakeholders
    • Review Demandbase and Pardot analytics

    BRAND
    Post-divestiture Brand Refresh
    Planning, naming, and concept directions

  • Sep 2021

    Version 3.0.5

    CAMPAIGNS

    • HC: Payment Integrity
    • Digital: CXI Podcasts Launch, Contact Center Transformation
    • CES: CE & Tech, Travel & Hospitality
    • UK: Rising Customer Expectations Webinar


    UI/UX IMPROVEMENTS

    • Why are HGS Digital landing page conversion rates lower in 2021 with the new website?
    • Solution page optimization: Work-at-Home
    • Separation of HGS.cx and HGShealthcare.com

    BRAND
    Post-divestiture Brand Refresh
    Finalize new logo and brand system

  • Oct 2021

    Version 3.0.6

    CAMPAIGNS

    • HC: Payment Integrity
    • Digital: CHIME, Contact Center Transformation
    • CES: CE & Tech, Travel & Hospitality


    GLOBAL WEBSITE WORK

    • Separation of HGS.cx and HGShealthcare.com

    BRAND
    Post-divestiture Brand Refresh
    Brand system approvals and production

  • Nov 2021

    Version 3.0.7

    CAMPAIGNS

    • Digital: LeanOps
    • CES: CE & Tech, Travel & Hospitality

    GLOBAL WEBSITE WORK

    • Twilio chatbot launch
    • Site architecture and content for unified Digital/CES solutions


    UI/UX IMPROVEMENTS

    • Landing page A/B testing
    • WCAG 2.0 compliance

    BRAND
    Post-divestiture Brand Refresh
    Publish and promote new online brand guide and assets on GGP

  • Dec 2021

    Version 3.0.8

    CAMPAIGNS

    • Digital: TBD
    • CES: TBD

    GLOBAL WEBSITE WORK

    • Site build and implementation of unified Digital/CES solutions
    • Create re-directs
    • Optimize page performance/tracking/reporting


    UI/UX IMPROVEMENTS

    • WCAG 2.0 compliance
    • Integration with JoinHGS.com?
    • Integration with investors web pages?

Friday, April 30, 2021

CURRENT RELEASE version 3.0.0

  • Launched new “OneHGS” web platform to unify and strengthen the previous websites for HGS (teamhgs.com) and HGS Digital (hgsdigital.com)
  • Created and/or migrated:
    • 127 solutions, industries, insights, and about HGS web pages
    • 27 press coverage and press/partner release web pages from 2021 (completed) and 2020 (on-going)
    • 111 selected case studies related to current HGS selling priorities
    • 369 blog articles from teamhgs.com (June 6, 2014 – March 12, 2021). Only articles from the last six months are currently published.
    • 57 blog articles from hgsdigital.com (May 15, 2017 – March 31, 2021). Only articles from the last six months are currently published.
  • New site architecture
    • All content 1-3 clicks or taps away
    • Site structure reflects intuitive target audience expectations (and similar approaches by top competitors) while reflecting internal organization by business units.
    • Dedicated website presence for HGS Healthcare: https://hgs.cx//healthcare
  • Completed website taxonomy phase I: pages (solutions, industries, about HGS), news (press coverage, press and partner releases, blogs), and case studies (categories for industries and solutions by business unit)
  • SEO optimization, including metadata, URL restructuring, long-tail keywords in H1 and other headers/content areas, internal links
  • Page speed optimization is still underway as of May 2021.
  • Permanent (301) redirects from:
    • Home page of TeamHGS.com
    • Every hgsdigital.com page (blogs pending)

HGS Website Team

Virgil Wong, Chief Digital Officer
Jamie Dwyer, Creative Director
Kimberly Dou, UI/UX Director
Michelle Maclean, Digital Content
Krishna Kumar, Web Management
Kamayani Mahale, SEO
Wyatt Conrad, Technology
Nakul Malhotra, Pardot
Rachel Konty, Project Management

Marketing Leads

Andrew Kokes, SVP, Global Marketing
Jennifer Chichester, VP, Marketing, CES
Kevin Nolan, VP, Marketing, Healthcare
Lyssa Allen, VP, Marketing, Digital

Campaign Managers

Praneeth Marisa, Campaign Manager (Digital)
Emily Fay, Campaign Manager (CES)

Content Leads

Nancy Pekala, VP, Content, HGS Digital
Page Inman, Content Specialist, CES

Starting in May 2021

ON-GOING AND FUTURE RELEASES

  • Migrate additional content
    • Awards and recognitions (2020-2021)
    • Virtual tours
    • Gated landing pages, e.g. webinars, white papers, with embedded Pardot forms
    • Press coverage, press/partner releases (2020)
    • Careers website
    • Investors web pages
  • Twilio chatbot
  • Brand guide
    • Web-based internal brand guide
    • Palette, typography, iconography
    • Stock photography guidelines
    • Motion guidelines including video thumbnail specs (YouTube, Vimeo)
  • UI/UX
    • Additional optimization work for mobile
      • Case study search
      • Menu navigation
    • Consistency of icons, buttons, and text links
    • Share buttons testing and placement
    • Blog template revisions
  • Website taxonomy phase II
    • Blog post categories and tagging
    • Case study tagging
  • Search
    • Smart website search with NLP
    • Filters based on new taxonomy
  • Accessibility
    • WCAG 2.0 compliance

Global locations

USA • UK • Canada • India • Philippines • Jamaica • Australia • Colombia

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