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Will the Microsoft customer experience platform compete in the CX world?


Venu Gooty, VP of Digital Strategy at HGS, offers insights on the key for Microsoft’s success with its new CX platform.

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Article originally published on CMSWire
By Dom Nicastro

The $9.5 billion customer experience market saw major activity over the past few years. SAP acquired Qualtrics for $8 billion then took it public. Medallia went public. InMoment acquired MaritzCX. Zendesk acquired Momentive and its SurveyMonkey brand.

Now enter a major play from Microsoft: the Microsoft Customer Experience Platform. Enough to make CX vendors quiver? Maybe. But will the traditionally enterprise internal-facing, employee-experience business software giant be able to make a considerable dent in the customer experience management market?

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