Translating data to everyday language

Lyssa Myska Allen, Global Head of Marketing – Digital, shares how to act as a “nerd translator,” why you need to use data to validate your instincts, and why there is no such thing as too much communication.

3 Takeaways:

• When creating a company culture, look for leaders who might not necessarily have leadership positions. Those who have influence with the rest of the team are the key to building buy-in to a corporate culture.
• Breaking through with customers is all about being straightforward and honest. Transparency is key to connecting with your audience.
• Be the type of person who is able to connect people of various backgrounds. This is especially valuable when connecting those with a technical background with those who are more business-focused.