In the news

Translating data to everyday language


Lyssa Myska Allen, VP, Global Head of Marketing & Digital at HGS

Podcast originally published on Truth Be Known
Sponsored by Talend

Lyssa Myska Allen, Global Head of Marketing – Digital, shares how to act as a “nerd translator,” why you need to use data to validate your instincts, and why there is no such thing as too much communication.

3 Takeaways:

  • When creating a company culture, look for leaders who might not necessarily have leadership positions. Those who have influence with the rest of the team are the key to building buy-in to a corporate culture.
  • Breaking through with customers is all about being straightforward and honest. Transparency is key to connecting with your audience.
  • Be the type of person who is able to connect people of various backgrounds. This is especially valuable when connecting those with a technical background with those who are more business-focused.

RECENT NEWS

data-analytics-customer-experience

How do I leverage data for better customer experience?

Consumers are providing brands with more personal data than…
Image of Henry and Anita

Webinar | Aging in place: Integrating fall risk assessment to ward off frailty

Donna Martin SVP Healthcare Business Developme…
Improve Customer Experience Using Marketing Automation
medical billing and coding

5 Provider Coding Myths, Debunked

Over the past 18 months, healthcare providers have grappled with historic cost and care challenges. The COVID-19 pandemic has increasingly forced providers to assess new areas of transformation to unlock operational value and cost efficiencies.

RECENT CASE STUDIES

Connect with our experts

X