In the news

Translating data to everyday language


Lyssa Myska Allen, VP, Global Head of Marketing & Digital at HGS

Podcast originally published on Truth Be Known
Sponsored by Talend

Lyssa Myska Allen, Global Head of Marketing – Digital, shares how to act as a “nerd translator,” why you need to use data to validate your instincts, and why there is no such thing as too much communication.

3 Takeaways:

  • When creating a company culture, look for leaders who might not necessarily have leadership positions. Those who have influence with the rest of the team are the key to building buy-in to a corporate culture.
  • Breaking through with customers is all about being straightforward and honest. Transparency is key to connecting with your audience.
  • Be the type of person who is able to connect people of various backgrounds. This is especially valuable when connecting those with a technical background with those who are more business-focused.

RECENT NEWS

AI Breakthrough Award 2022
Image of Everything you need to know about CDP cover
A smiling group at a desk holds onto a large cloud cutout illustrating cloud services
HGS brand graphic
Piggy bank needs rescue

CX trends and advice for inflationary periods

With the current stresses on consumer income and no sign of inflationary pressures easing, brands will have to work harder to encourage customer spending, support and retain employees, and maintain their market position.

RECENT CASE STUDIES

HGS