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The business sense in PRIDE advocacy

Shilpa Sinha Harsh is the SVP – Global Corporate Communications, CSR and D&I at Hinduja Global Solutions.

Shilpa Harsh

Article originally published on The Times of India

The growing momentum of PRIDE Month celebrations is heartening, particularly as an increasing number of corporates actively embrace inclusion. This shift in perspective and acceptance of the LGBTQ+ community within the workplace signifies a growing recognition of the crucial role of PRIDE advocacy in businesses. Today, companies are taking proactive steps to support and promote LGBTQ+ rights and inclusivity, both within their corporate environments and in broader society.

A recent study conducted by Avtar & Seramount, which analyzed 40 companies participating in the Most Inclusive Companies Index, revealed that an astounding 90% of the surveyed companies have a specific focus on the LGBTQ+ community. In fact, at least two-thirds of these companies are implementing proactive measures to attract and retain LGBTQ+ talent.


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