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Social media has been a great boon to battle the pandemic crisis: Sachin Karweer


Sachin Karweer, Business Head, HGS Interactive

Photo of Sachin Karweer

Article originally published on AdGully
An interview with Roshini Nagpal

The COVID-19 pandemic has impacted all walks of life. Businesses have been forced to relook at their marketing strategies and adapt to the disruptive times and change in consumer behaviour.

An accelerated transition to digital has been one of the most important developments during the pandemic period. Most traditional brands have taken their services online and are using smart social and other media strategies to attract/ engage with their customers. Video consumption is on the rise, which has seen brands looking for new ways to engage and interact with consumers and stakeholders in a contactless world. Innovation is the name of the game here.

In an interaction with Adgully, Sachin Karweer, Business Head, HGS Interactive, speaks about the trends that are driving engagement for brands in the post-pandemic period, fortifying social media strategy, impact of COVID-19 on CSR & consumer ethics and more.

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