In the news

Social media has been a great boon to battle the pandemic crisis: Sachin Karweer


Sachin Karweer, Business Head, HGS Interactive

Photo of Sachin Karweer

Article originally published on AdGully
An interview with Roshini Nagpal

The COVID-19 pandemic has impacted all walks of life. Businesses have been forced to relook at their marketing strategies and adapt to the disruptive times and change in consumer behaviour.

An accelerated transition to digital has been one of the most important developments during the pandemic period. Most traditional brands have taken their services online and are using smart social and other media strategies to attract/ engage with their customers. Video consumption is on the rise, which has seen brands looking for new ways to engage and interact with consumers and stakeholders in a contactless world. Innovation is the name of the game here.

In an interaction with Adgully, Sachin Karweer, Business Head, HGS Interactive, speaks about the trends that are driving engagement for brands in the post-pandemic period, fortifying social media strategy, impact of COVID-19 on CSR & consumer ethics and more.

RECENT NEWS

Is your CX feeling the squeeze?

Is your CX feeling the squeeze?

The cost-of-living crisis puts additional pressure on the CX industry, which has already been hit hard by the pandemic. How we react to this – and ultimately re-emerge following it – will be reliant on strong people, processes, and an unwavering focus on CX. Strong partners focused on nurturing employees may help to weather the “perfect storm.”
Image of a woman having car trouble by the roadside

Winning Technology of the Year: Assisting drivers in distress

In recognition of our human-centric bot, Axle™, HGS has been named a winner for Technology of the Year in the 2022 Excellence in Customer Service Awards. With real-time tracking, notifications, customer reviews, and real-time engagement, Axle™ works quickly and efficiently to get stranded drivers back on the road.
Glass building with exterior steel structure

Beyond the CX: The total experience (TX)

A total experience (TX) ensures the goals of all stakeholders, through all channels and interfaces, are met during an engagement. Leveraging technology, putting employees at the heart of the TX, and journey mapping for everyone are logical steps towards a TX.
Chatbot connects different digital icons popping out of the tablet screen
Adult daughter giving mother a gift

Mother’s Day gift personalization

Even the smallest bit of personalization drives consumer engagement, delivers greater efficiency behind marketing spend, and ultimately grows revenue. And you may already have some personalization tools in your arsenal. Personalization, for example, can help you find the perfect gift for Mom this Mother's Day.
metal structure of a building

Building better chatbots: 7 key considerations

Implementing a chatbot is definitely not a once-and-done affair. Monitoring users’ evolving needs, creating a vision, iterating, and leveraging analytics ensures your chatbot reaches its maximum potential.
A person is interacting with a ChatBot on his mobile phone.

RECENT CASE STUDIES

HGS