In the news
Sachin Karweer, Business Head, HGS Interactive
Article originally published on AdGully
An interview with Roshini Nagpal
The COVID-19 pandemic has impacted all walks of life. Businesses have been forced to relook at their marketing strategies and adapt to the disruptive times and change in consumer behaviour.
An accelerated transition to digital has been one of the most important developments during the pandemic period. Most traditional brands have taken their services online and are using smart social and other media strategies to attract/ engage with their customers. Video consumption is on the rise, which has seen brands looking for new ways to engage and interact with consumers and stakeholders in a contactless world. Innovation is the name of the game here.
In an interaction with Adgully, Sachin Karweer, Business Head, HGS Interactive, speaks about the trends that are driving engagement for brands in the post-pandemic period, fortifying social media strategy, impact of COVID-19 on CSR & consumer ethics and more.
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https://hgs.cx/wp-content/uploads/2023/05/blog-banner-5ways-ChatGPT-CX.webp 580 1650 Sucheta Sinha https://hgs.cx/wp-content/uploads/2021/10/HGS-Logo_Blue-DK-Grey.svg Sucheta Sinha2023-05-22 13:28:262023-05-22 13:28:345 Ways ChatGPT improves customer experience
https://hgs.cx/wp-content/uploads/2023/05/Sarah-Owen.jpeg 338 338 Krishna Kumar https://hgs.cx/wp-content/uploads/2021/10/HGS-Logo_Blue-DK-Grey.svg Krishna Kumar2023-05-18 08:51:032023-06-02 09:34:27S3E4 | Sarah Owen: Revolutionizing Claims Payments at One Inc.
Episode 1 | Building Your Customer Experience from the Ground Up with Robin...
