In the news

Importance of moment marketing – “Take a moment!”


Sachin Karweer, Business Head, HGS Interactive

Photo of Sachin Karweer

Article originally published on ET BrandEquity

With more and more brands investing in the moment marketing approach, you must be wondering about its role and effectiveness. I believe Amul was the first ever brand in India to leverage moment marketing, since decades – we all know their overnight hoarding changes and relevant comics for anything topical from sports to Bollywood to international affairs. This memorable advertising can help brands create great brand recall and engage with the audience. The strategy is simple – a timely communication with subtle brand integration – with the intent to get visibility.

While there isn’t one perfect recipe to make a brand’s moment marketing a hit, here are some pointers that can help brands resonate well with their audience and hit the bull’s eye.

Time is of the essence – To connect with consumers in the moment, marketers must live in the moment too and be on their toes to select the right moment that fits their brand, weaving a wonderful marketing communication for it and going out on relevant platforms within hours, sometimes even minutes!

RECENT NEWS

Execs In The Know Customer Response Summit

Location: Coronado, CA
Dates: Oct 24, 2022 - Oct 26, 2022

18th Annual Customer Contact West – A Frost & Sullivan Executive MindXchange

Location: Tucson, AZ
Dates: Oct 16, 2022 - Oct 19, 2022

Customer Contact Week

Location: Nashville, TN
Dates: Oct 12, 2022 - Oct 14, 2022
An internal checklist for RPA implementation

An internal checklist for RPA implementation

Learn about process assessment, RPA vendor selection, BCP, change management, and the other boxes you need to tick before implementing RPA.

Build for the Future Summit 2022

Location: The Ivy, 1-5 West Street, London,WC2H 9NQ
Dates: 22nd September

CXFO Industry Council Retail Roundtable

Location: The Ivy, 1-5 West Street, London,WC2H 9NQ
Dates: 22nd September
A definitive timeline for RPA implementation

How to determine a definitive timeline for RPA implementation

RPA implementation programs can take longer than you think and depend on their complexity and other factors. Learn more about typical RPA implementation timelines.
HGS brand graphic

RECENT CASE STUDIES

HGS