In the news

Forget Cookies And Apps: How To Use The Voice Of The Customer As A Data Source


Andrew Kokes, Senior Vice President, Global Head of Marketing. Andrew leads HGS’s global marketing strategy and execution, including product planning, brand positioning and vertically targeted growth activities to support growth through the delivery of innovative Contact Center Outsourcing (CCO) and Business Process Management (BPM) solutions for global organizations.

Andrew Kokes, Senior Vice President, Global Head of Marketing

Article originally published on Forbes Communication Council
Written by Andrew Kokes

Global marketing leader at HGS, CX professional, product promoter, outsourcing innovation fan – with a focus on what’s next..

Over the years, marketers have gotten a lot of help collecting digital data on brand audiences from a variety of web mechanisms. Third-party cookies allow marketers to use functionalities like retargeting and cross-site tracking. Cookie syncing between demand-side platforms (DSPs) and data management platforms (DMPs) has helped them reach target audiences, and apps have collected data on users and shared it with advertisers.

We should have known it was too good to be true.

RECENT NEWS

HGS brand graphic
HGS Everest Pledge

HGS joins the Everest Group pledge

HGS is thrilled to publicly commit to the Everest pledge in its endeavor to double the number of impact sourcing workers by 2026.
Omnichannel CX

The significance of omnichannel CX in business

Omnichannel CX gives consumers the option to engage with the business through their preferred channels without inconsistencies throughout the interaction.

Addressing the needs of vulnerable customers: HGS’ inclusive contact centre solution

We have partnered with several different organisations in industries including financial services, government services and utilities, to provide support for vulnerable customers. Our expert team handle contacts from people across all walks of life. Many of our contacts are from people facing hardships and who are financially vulnerable. It’s our job to provide them with the advice and care they need, using contact centre channels that are accessible.
Industries and verticals who can benefit from robotic process automation
Autonomous CX vs. CX Automation

What is autonomous CX – Is it different from CX automation?

The customer service industry is notably progressing from adopting CX automation to autonomous CX.
Employee experience

5 Ways Rewarding Employee Experience Improves CX

As per research, companies that provide better employee experiences are able to deliver better CX as compared to their competitors.

RECENT CASE STUDIES

HGS