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Experiencing better intelligence. How AI is improving the Customer Experience

In this article by Elliot Mulley-Goodbarne in UC Advanced magazine, our Chief Revenue and Customer Officer, David Morton, discusses how AI has changed the way businesses deliver customer service

One of the trends I’m happier to see in the marketplace at the moment is the emphasis on customer experience.

For a long time, selling in the consumer world has seemed to be about getting it done as soon as possible and moving on to the next one. On top of this, the move to the cloud has meant that building relationships with salespeople is less important in the enterprise space, as anyone can create an account and get started.

Now, being a former barman dealing with lads full of Dutch courage and the odd teenager trying to pass off a bus pass as a valid form of ID, I’m not advocating for a ‘customers always right’ policy. But the idea of providing a service is now a key focus in more or less every industry; and is one that I tried to emulate even if I did laugh every time I saw a date of birth written in biro.

But while the aim of providing better service is an admirable one, putting that into action can be somewhat of a challenge as businesses deal with rising costs and customer demands. As a result, generative

Article originally published on UC Advanced


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