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Effective CX strategies amid evolving retail consumer engagement


Rory Gentry, AVP of Digital Transformation at HGS, discusses how phygital CX is changing the retail industry and why it’s critical for brands’ growth.

Article originally published on RetailCustomerExperience.com

In times of unpredictable spending habits, it is critical for brands to reconsider CX strategies to better support brand loyalty and consumer engagement. In this article, Rory Gentry of HGS talks about how phygital CX is changing the retail industry and why it’s critical for brands’ growth. She dives into Omnichannel CX, how technology has impacted training and inventory processes and store designs support digital CX.

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