In the news

CX Personalization: How to unlock brand loyalty in 2023

Venu Gooty, SVP of Digital Strategy and Transformation at HGS, discusses how autonomous technologies support a more personal CX.

Photo of Venu Gooty

Article originally published on Destination CRM
Written by Venu Gooty

In their efforts to support rising consumer demands for flexibility, simplicity, personalization, and many other “age of Amazon” factors, companies often find themselves fielding complex digital customer experience (CX) strategies. Some components take priority, such as personalization, where 90 percent of U.S. consumers find it appealing to have their experience customized to their wants and needs. As companies see customers demand a more comprehensive CX journey, personalization is a key aspect to offering a tailored experience and strengthening brand loyalty.

In 2023, customers’ demands will continue to rise as they lean into experiences where they have more control and individual freedom. When Netflix and Amazon include immediate content and product suggestions, it remains clear that agility is more important than ever to effectively deliver personalization. To build agile CX strategies and create efficiencies in traditionally people-heavy customer service tasks, autonomous CX must play a large role in the transition.


Google Gemini

What is Google Gemini? How to use it? Features and Limitations

Google has finally made the big move and unveiled a new era of Gemini AI. Gemini is Google’s latest large language model (LLM), which has been recently launched to the public.
Customer Focused Cybersecurity

Customer-focused Cybersecurity Remains a Top Focus

In light of recent significant data breaches, the vulnerability of customer information has been prominently underscored. Consequently, companies are placing increased emphasis on safeguarding customer data to preserve trust and credibility.
Data transparency

Navigate the Balance between Customer Data Transparency and Hyper-Personalization

In view of the mass collection of personal data for personalized communication, data misuse has become an increasing concern. Customer data transparency can solve this disconnect.

S4E2 | Prioritizing CX Over Profit: A Conversation with Pink Zebra Moving CEO Ron Holt

This episode features an interview with award-winning CX leader Ron Holt, Founder of Pink Zebra Moving, the first happy moving company. Ron started Pink Zebra in 2020, and is the former CEO & Founder of Two Maids & A Mop, where he served for nearly 19 years. He specializes in franchise development, management, sales & marketing, and leadership. And in this episode, Ron and host Larry Fleischman discuss seizing an opportunity in the market, listening to the customer, and creating a truly remarkable experience.
Cybersecurity Experts on Demand

Strengthen Your Digital Defense with Cybersecurity Experts-on-Demand

Experts-on-Demand services extend security operations with flexible access to cyber security experts who have the right experience and knowledge.

Data Privacy: What is it? Challenges and Best Practices

In an era where technology constantly collects data, understanding data privacy is crucial to maintaining control over how data is collected, used, stored, and shared.