In the news

Business of experiences: shifting paradigm to customer-centric innovations

Sachin Karweer, Business Head, HGS Interactive

Photo of Sachin Karweer

Article originally published on Afaqs

If you looked back ten years from now, customer service used to be appreciated. However, times have changed and it is not appreciated, but expected from all businesses today.

There is a sea change in the entire landscape of customer service, with a radical shift in consumer behaviour and expectations. Who would have thought that businesses today would be interacting with consumers using advanced technology such as intelligent assistants, artificial intelligence-powered bots and augmented reality? It is safe to say that futuristic fantasy is today’s reality!

Businesses are moving from a traditional product-centric strategy to one that focuses more on the customer. They are being pushed beyond the tenets and philosophy of customer experience (CX). This is the business of experience (BX).


The evolution of social media marketing in business blog banner image

The evolution of social media marketing in business

Social media introduced a whole new democracy that allows people to follow whom they view as influencers and connect with them. Users can see what their peers are saying or are currently into, which serves as a guide to how consumers ultimately spend their money.
10 actionable tips to motivate your contact center agents

10 actionable tips to motivate your contact center agents

Happy and motivated contact center agents help to succeed in CX across various platforms. Here are tips to keep them motivated.
Chat GPT blog banner

ChatGPT – a social media warrior

Marketing comes with its own set of challenges, and social media engagement is no exception.
HGS brand graphic

Enterprise Connect

Location: Orlando, FL, TX
Dates: March 27, 2023 - March 30, 2023