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Bridging the gap between technology and talent: Strategies for elevating the customer experience

Savita Jones, Senior Vice President of North American Operations of HGS, dives into the findings of the CX Buyers’ Insights Report.

Savita Jones

In the ever-evolving landscape of customer experience (CX), organizations are gearing up for the future by focusing on continuous improvement, technological advancements, and the crucial balance between technology and talent. If continuous improvement in CX is a hallmark of brands outpacing their competitors, then what are companies doing to stand out?

The CX Buyers’ Insights report, produced by HGS, sheds light on the strategies employed by CX decision-makers, emphasizing the significance of artificial intelligence (AI) and automation, creating a customer-centric culture, and the employee experience.

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Article originally published on MarTech Series


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