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Amanda Sternquist of HGS Digital: Five ways to leverage Instagram to dramatically improve your business


Amanda Sternquist, Global Head, Digital Engagement Practice, HGS Digital, provides insights on ways to leverage Instagram to grow your business.

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Article originally published on Authority Magazine
An interview with Candice Georgiadis

Which social media platform have you found to be most effective to use to increase business revenues? Can you share a story from your experience?

It’s all about perspective and how your company earns revenue. For some, it’s about exposure and targeted advertising through platforms like Facebook. For others, it’s direct interaction opportunities on platforms like twitter. Instagram offers a much more organic approach to reaching rev gen opportunities.

For example, you can find individuals talking about nearly anything you’re targeting on twitter. As a brand, you can take the opportunity to jump into that conversation in a fun and playful way in order to make a sale or acquire a new customer. One of the most critical pieces of that puzzle, however, is the tool that you choose to get that done.

Technology like Sprinklr can be an incredible addition to your strategy because it allows you to “listen to” everything, ingest what’s important, and action those mentions in a meaningful way, while simultaneously allowing you to collect copious amounts of data. That data will not only help you understand what audiences are saying but also inform critical business decisions.

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