In the news

Amanda Sternquist of HGS Digital: Five ways to leverage Instagram to dramatically improve your business


Amanda Sternquist, Global Head, Digital Engagement Practice, HGS Digital, provides insights on ways to leverage Instagram to grow your business.

Photo of Amanda Sternquist
Authority Magazine logo

Article originally published on Authority Magazine
An interview with Candice Georgiadis

Which social media platform have you found to be most effective to use to increase business revenues? Can you share a story from your experience?

It’s all about perspective and how your company earns revenue. For some, it’s about exposure and targeted advertising through platforms like Facebook. For others, it’s direct interaction opportunities on platforms like twitter. Instagram offers a much more organic approach to reaching rev gen opportunities.

For example, you can find individuals talking about nearly anything you’re targeting on twitter. As a brand, you can take the opportunity to jump into that conversation in a fun and playful way in order to make a sale or acquire a new customer. One of the most critical pieces of that puzzle, however, is the tool that you choose to get that done.

Technology like Sprinklr can be an incredible addition to your strategy because it allows you to “listen to” everything, ingest what’s important, and action those mentions in a meaningful way, while simultaneously allowing you to collect copious amounts of data. That data will not only help you understand what audiences are saying but also inform critical business decisions.

RECENT NEWS

Thriving in a Data-Driven Age: How Banks are Personalizing Experience

Thriving in a Data-Driven Age: How Banks are Personalizing Experience

Discover the impact of data analytics on the banking industry and why customer data is crucial for personalized banking services.
Unleashing Excellence with Business Process Engineering

Unleashing Excellence with Business Process Engineering

Business process engineering is the foundational cornerstone that paves the way for organizations to truly elevate their customer journey.
How Business Process Improvement (BPI) Maximizes Efficiency in Retail

How Business Process Improvement (BPI) Maximizes Efficiency in Retail

Learn how Business Process Improvement can help retail business owners increase operational efficiency.
The Future of Banking: AI and Predictive Analytics

The Future of Banking: AI and Predictive Analytics

Discover how AI and predictive analytics are revolutionizing the banking industry and shaping the future of financial services.
How to Achieve Customer-Driven Business Transformation with LeanOps

How to Achieve Customer-Driven Business Transformation with LeanOps

The core mission of any business is to create value for its customers, making customer-centricity the ideal foundation for digital transformation. Learn how you can achieve that using LeanOps.
Crafting Customer-Centric Processes with On-Demand Business Process Engineers

Crafting Customer-Centric Processes with On-Demand Business Process Engineers

Discover how Business Process Engineers design customer-centric processes to ensure growth.

RECENT CASE STUDIES