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A coffee with… David Morton


David Morton, chief revenue and customer officer at HGS UK, discusses his zone of interest, how artificial intelligence and humans can work together for a positive customer experience, and how he recharges his batteries during the working day

As chief revenue and customer officer at autonomous customer experience firm HGS, David Morton sets and delivers strategic growth for the business, and ensures HGS is aligned with its client’s goals.

HGS is a digital customer experience firm that offers its clients, automation, chatbots, and real-life IT experts. As customer experience, its clients cover many industries such as, but not limited to, agriculture, gaming, and food and beverage giants.

It’s predicted that 95% of customer interactions could be AI-powered by 2025, but how can this be done with customer happiness in mind? Morton has the answers.

Article originally published on TechInformed

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