In the news

18 Essential tips for marketers to use UGC to boost user engagement

Andrew Kokes, EVP, Global Head of Marketing at HGS, discusses key insights for incorporating UGC into marketing strategies.

September 8, 2023
Andrew Kokes, Senior Vice President, Global Head of Marketing

Article originally published on Forbes

Shared by HGS inPress Coverage
Forbes

In the age of social media, user-generated content has emerged as a potent force in marketing. Brands are increasingly tapping into the creativity and enthusiasm of their user bases to enhance their marketing efforts and connect with target audiences on a deeper level.

Here, 18 Forbes Communications Council members share key insights and unique ideas for incorporating UGC into marketing strategies. From leveraging customer reviews that build trust to building interactive campaigns that transform customers into collaborators, the tips below outline some of the best ways for a brand to engage with users and their content to increase its authenticity and credibility in the eyes of the audience.

Read the full article

RECENT NEWS

Forbes

18 Essential tips for marketers to use UGC to boost user engagement

Forbes

14 Creative ways you can use AI to drive blog visits

5 Essential stages of a strong CX journey

Why HGS CIO is building an internal Gen AI lab

RECENT CASE STUDIES

Global locations

USA • UK • Canada • India • Philippines • Jamaica • Australia • Colombia

Global Headquarters: GHS, Bommanahalli, Hosur Road, Bengaluru – 560068

Registered Office: 171, Dr. Annie Besant Road, Worli, Mumbai – 400018, Maharashtra

CIN: L92199MH1995PLC084610

Online Dispute Resolution (ODR)

© Hinduja Global Solutions Limited. All rights reserved.

Privacy | GDPR | Complaints | Policies | Sitemap |  | Shareholders

Coworking: Virgil Wong believes immersive technologies can connect usChatGPT Prompts for CX ImprovementTop 8 ChatGPT Prompts for CX Improvement

HGS