In the news

18 Essential tips for marketers to use UGC to boost user engagement

Andrew Kokes, EVP, Global Head of Marketing at HGS, discusses key insights for incorporating UGC into marketing strategies.

Andrew Kokes, Senior Vice President, Global Head of Marketing

Article originally published on Forbes

In the age of social media, user-generated content has emerged as a potent force in marketing. Brands are increasingly tapping into the creativity and enthusiasm of their user bases to enhance their marketing efforts and connect with target audiences on a deeper level.

Here, 18 Forbes Communications Council members share key insights and unique ideas for incorporating UGC into marketing strategies. From leveraging customer reviews that build trust to building interactive campaigns that transform customers into collaborators, the tips below outline some of the best ways for a brand to engage with users and their content to increase its authenticity and credibility in the eyes of the audience.