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14 Key projects comms teams needed outside agency help with (and why)

Andrew Kokes, Global Head of Marketing at HGS, discusses how tapping PR partners for a broader network and content creation and SEO firms for support building backlinks can empower internal teams.

Andrew Kokes, Senior Vice President, Global Head of Marketing

Article originally published on Forbes

The members of a corporate communications team typically possess such a variety of talents and expertise that their capabilities may rival those of external “agencies of record.” For all of their versatility and competencies, however, comms teams will occasionally need assistance to successfully execute on key projects. When these occasions arise, partnering with an outside agency can be an effective solution.

Here, 14 members of Forbes Communications Council share different projects that their teams have opted to collaborate with an agency partner on and the reasons why. Check out their insights and results below to learn how certain internal communications projects can be bolstered and elevated with the help of dedicated agency experts.


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