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14 Creative ways you can use AI to drive blog visits


Andrew Kokes, Global Head of Marketing at HGS, discusses how advanced consumer insights can be used to increase website engagement.

Andrew Kokes, Senior Vice President, Global Head of Marketing

Article originally published on Forbes

Recently, artificial intelligence has been top-of-mind for many businesses, and like their colleagues, communications professionals are seeking the best ways to leverage this powerful tool. One potential application of AI is using it to help guide regular site visitors to your company blog.

With a “human touch” at the helm to drive strategy and implementation, AI-powered apps and platforms can streamline processes and gather valuable data to help you improve the user experience—including helping users find the valuable information you provide on your company blog. Below, 14 members of Forbes Communications Council share creative ways to leverage AI tools to increase blog traffic—and keep people coming back for more.

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