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Andrew Kokes, Global Head of Marketing at HGS, discusses how advanced consumer insights can be used to increase website engagement.
Article originally published on Forbes
Recently, artificial intelligence has been top-of-mind for many businesses, and like their colleagues, communications professionals are seeking the best ways to leverage this powerful tool. One potential application of AI is using it to help guide regular site visitors to your company blog.
With a “human touch” at the helm to drive strategy and implementation, AI-powered apps and platforms can streamline processes and gather valuable data to help you improve the user experience—including helping users find the valuable information you provide on your company blog. Below, 14 members of Forbes Communications Council share creative ways to leverage AI tools to increase blog traffic—and keep people coming back for more.
https://hgs.cx/wp-content/uploads/2023/09/blog-banner-ChatGPT-evolution.webp 580 1650 Sucheta Sinha https://hgs.cx/wp-content/uploads/2021/10/HGS-Logo_Blue-DK-Grey.svg Sucheta Sinha2023-09-20 02:50:382023-09-20 02:50:47From GPT-1 to GPT-4: A Look at the Evolution of Generative AI
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https://hgs.cx/wp-content/uploads/2023/09/HR-asia.png 300 300 Krishna Kumar https://hgs.cx/wp-content/uploads/2021/10/HGS-Logo_Blue-DK-Grey.svg Krishna Kumar2023-09-19 03:45:012023-09-19 10:50:00HGS Philippines Honored as Best Company to Work
https://hgs.cx/wp-content/uploads/2023/09/steviewinner.png 300 300 Krishna Kumar https://hgs.cx/wp-content/uploads/2021/10/HGS-Logo_Blue-DK-Grey.svg Krishna Kumar2023-09-19 03:39:322023-09-19 10:49:31HGS Agent X Aces Technology Innovation 2023
https://hgs.cx/wp-content/uploads/2023/09/blog-banner-experts-on-demand.webp 580 1650 Sucheta Sinha https://hgs.cx/wp-content/uploads/2021/10/HGS-Logo_Blue-DK-Grey.svg Sucheta Sinha2023-09-17 12:38:482023-09-17 12:38:58Enhancing CX with Experts-on-Demand
https://hgs.cx/wp-content/uploads/2023/09/blog-banner-Reputation-Management.webp 580 1650 Syeda Rushda https://hgs.cx/wp-content/uploads/2021/10/HGS-Logo_Blue-DK-Grey.svg Syeda Rushda2023-09-15 00:34:312023-09-19 12:55:47Social Media Reputation Management: Lessons on Brand Image
https://hgs.cx/wp-content/uploads/2023/09/blog-banner-ChatGPT-enhances-CC-agents-performance.webp 580 1650 Sucheta Sinha https://hgs.cx/wp-content/uploads/2021/10/HGS-Logo_Blue-DK-Grey.svg Sucheta Sinha2023-09-14 09:02:002023-09-14 09:02:087 Ways ChatGPT Enhances the Performance of Contact Center Agents
https://hgs.cx/wp-content/uploads/2023/09/blog-banner-AI-Chatbot.webp 580 1650 Syeda Rushda https://hgs.cx/wp-content/uploads/2021/10/HGS-Logo_Blue-DK-Grey.svg Syeda Rushda2023-09-13 05:09:372023-09-13 06:03:37Top 8 ChatGPT Prompts for CX Improvement
https://hgs.cx/wp-content/uploads/2023/06/56f69bed-b49b-4664-b3ef-a612fb69728d.jpg 450 800 Krishna Kumar https://hgs.cx/wp-content/uploads/2021/10/HGS-Logo_Blue-DK-Grey.svg Krishna Kumar2023-09-08 08:16:012023-09-19 10:11:3118 Essential tips for marketers to use UGC to boost user engagementGlobal Headquarters: GHS, Bommanahalli, Hosur Road, Bengaluru – 560068
Registered Office: 171, Dr. Annie Besant Road, Worli, Mumbai – 400018, Maharashtra
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