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12 Smart ways to monitor and manage a company’s reputation

Andrew Kokes, Global head of Marketing at HGS, discusses the importance of monitoring social posts and authentically entering conversations online for reputation management.

Andrew Kokes, Senior Vice President, Global Head of Marketing

Article originally published on Forbes

In today’s fast-paced, social-media fueled business world, a company’s reputation is a primary asset that must be well-maintained to ensure sustained growth and success. Without warning, an organization can find itself facing the kind of negative publicity every business fears, with consumers widely sharing news or information that damages the sense of goodwill and positive image it has worked hard to foster, and this can quickly begin to impact revenue.

Comms pros play a crucial role in maintaining their company’s trust and credibility among its stakeholders. Here, 12 Forbes Communications Council members share how their communications teams make sure that the reputations their organizations have cultivated remain untarnished in the eyes of customers, investors and the public. Check out the tools and tactics these communications leaders employ to maintain their organizations’ reputations—and bottom lines.


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