Engage to improve your CX and brand reputation
HGS Digital monitors, manages, and optimizes owned and earned brand content and increases brand competitiveness in terms of response rate, sentiment, personalization, and more. Here’s how it works:
- Capture customer conversations and ensure active social listening
Pick up on brand mentions, spot patterns, cultivate loyalty, and address negativity by identifying, escalating, and mitigating issues before they become crises.
- Filter, sort, and triage mentions with AI
Focus on relevant keywords, use rule engines to prioritize, automate workflows, and never miss an opportunity to interact with consumers across all social media.
- Respond with the right team, at the right time, with the right approach
Allow the right mentions to get to the right teams at the right times. Communicate quickly, authentically, and with context sensitivity using the brand voice.
- Measure, optimize, and make data-driven decisions
Use data to build your brand image, build followers, improve quality, optimize marketing campaigns, and improve operations.