eBook

How can today’s brands win with a data-driven approach to hyper-personalization?

Hyper-personalization can have a significant impact on CX. This is supported by HGS Digital research on data-driven customer personalization, which shows maturing awareness of CX analytics. According to a recent HGS survey, 83% of respondents identified the need to improve personalization, while only 17% of them have the ability to provide it using data.

In this eBook

In our latest ebook, “Accelerating the 360° Customer View: Data-Driven Approach to Hyper-Personalization,” we delve into the details of this analytics trend:

What is hyper-personalization?
Viewing data as a goldmine
Building a foundation
Hyper-personalizing experiences using data technologies
Case study: Data-driven transformation for a specialty retailer

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About Hinduja Global Solutions (HGS)

A global leader in business process management (BPM) and optimizing the customer experience lifecycle, HGS is helping make its clients more competitive every day. HGS combines technology-powered services in automation, analytics and digital transformation with deep domain expertise focusing on back office processing, contact centres, traditional and digital customer care, and HRO solutions to deliver transformational impact to clients. Part of the multi-billion-dollar conglomerate Hinduja Group, HGS takes a true “globally local” approach, with over 41,110 employees across 59 delivery centres in seven countries.