Consumer analytics & business analytics


Optimize the customer experience, hyperpersonalize marketing campaigns, and improve operational efficiency

Power your customer data to deliver meaningful customer experiences

Forward-thinking businesses are engaging with their customers in real time, at a granular level.

What are customers’ tastes, what channels do they prefer, where do they research products, and when do they make buying decisions? Unifying all the data from integrated marketing channels for better customer intelligence is a game-changer to businesses.

Customers expect personalized experiences. Real-time data about customers across channels often needs to be integrated with data from third-party sources to reveal new insights on buying behavior. With synthesized data, marketers can provide the right offer to the right customer through the right channel, can satisfy customer expectations, and can increase wallet-share.

HGS helps businesses collect cross-functional data on internal processes for operational efficiency. Analytics performed on business process data can reveal how to reengineer processes, automate repetitive tasks, and improve customer responsiveness.

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Consumer analytics

Companies need to have a comprehensive understanding of customers so that they can manage them throughout the customer lifecycle:

Acquire

Attract the most profitable prospects through targeted acquisition campaigns

Service

Provide best-in-class service to keep customers satisfied

Grow

Increase product penetration via upsell and cross-sell campaigns

Retain

Retain the most valuable customers using customer lifetime value (CLV) metrics

A range of analytics solutions, such as customer 360-degree view, CLV, churn analysis, channel analysis, and store traffic analytics, will help you to better manage customers over their lifecycles.

Business analytics

Organizations can leverage the power of data and analytics to improve the performance and efficiency of their internal functions, such as finance, HR, supply chain, operations, and marketing. Visit our Data Analytics Center of Excellence page for more information on the types of analytics that are possible for each function.

A unified customer data platform lets your data work for you

A customer data platform (CDP), such as HGS PULSE, lets your data work for you. CDP enables you to get a single view of each customer, providing for a better use of your first-party data to more accurately segment and drive hyper-personalized experiences.

  • Ingest real-time data streams from all sources
  • Unify disparate customer data channels with a single customer view
  • Make the unified data visible to external systems to take effective action

A data-driven approach to contextualizing experiences and delivering personalized advertising will not only help you optimize your media spend but also increase effectiveness. It provides verifiable ROI for any activity where customer data is captured.

Marketing strategy powered by hyperpersonalization

Hyperpersonalization represents a transformational shift in marketing, whereby marketers can focus on the success of one-to-one interactions rather than generalized, traditional customer segments.

Delivering individualized experiences is at the heart of converting a business’s generic audience into loyal customers. Hyperpersonalization helps organizations increase satisfaction and gain a deeper customer connection.

HGS brings together the right tools, rich analytics, industry insights, and a network of resourceful partner ecosystems to help you create hypersonalization strategies for building a loyal customer base.

hyper-personalization marketing strategy

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Customer 360° data and hyperpersonalization workshop

Learn how innovators are hyperpersonalizing experiences and building a customer 360-degree view using data.

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Martech and marketing analytics strategy workshop

Learn how to align a martech-stack with marketing and business goals and perform a web analytics audit.

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Data and analytics services

HGS Digital provides end-to-end data and analytics services.

HGS brings extensive data and analytics expertise, along with in-depth domain proficiency, to help clients transform their businesses. We provide strategic CX and technology consulting, along with resources to implement end-to-end data and analytics solutions.

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