Creative and production services
Increase team productivity by outsourcing the design and creative for your next campaign, app, or website
Part agency and part business process management company, we offer creative production, content management, digital activation, and development solutions. We offer agency capabilities while overcoming the obstacles to generating high quality assets for every channel by reducing costs, improving quality, and giving your team more time for original creative development.
Creative work can be described in terms of tiers:
Tier 2 and tier 3 require significant levels of effort but lower levels of creativity and can be easily outsourced. An estimated 71% of in-house creative hours are now spent on tier 2 and 3 work (Cella Inc.).
Marketing today demands omnichannel delivery, data, and speed. Our strategic marketers, designers, martech experts, video producers, photographers, illustrators, writers, campaign managers, analysts, and web/app developers are highly experienced in all aspects of the digital CX.
Our global operational model allows us to provide principal strategic support to you onshore, all while providing cost-effective resources for more straightforward, labor-intensive production work offshore.
Our award-winning, global digital agency works on a retainer or project basis.
We’ll recommend only the marketing tech providers that are right for you.
Our content and campaigns are designed to be measured and optimized.
We collaborate with your in-house and agency of record (AOR) teams.
What do you mean by production services?
Today’s complex, omnichannel digital marketing campaigns mean that talented in-house design and production resources are spending hours working on adaptations, resizes, translations, reformatting, and edits for various platforms rather than focusing on more engaging original creative development. This lower-value, adaptation work is keeping highly trained, well-paid, onshore designers from creating concepts and solving real marketing challenges. If there’s a marketing plan and solid concepts in place, our offshore team can help execute.
Can HGS complete digital marketing and creative projects from start to finish?
Yes! We both design and deliver campaigns. We employ a mix of onshore, offshore, experienced, and less experienced creative resources. We operate as a full-service agency and would love to design and deliver an end-to-end digital marketing strategy. Consider us as a real extension of your team—we’re willing to jump in to help in any capacity on any creative project!
Where is your team? Can they work in our office? Are they able to travel for shoots, demos, etc.?
We are headquartered in Chicago, but we have strategic thinkers, designers, data scientists, software engineers, and online community managers spread across the United States, India, Europe, Canada, and the Philippines. An engagement may kick-off with an in-person visit to your office but most of the work is completed remotely.
How long do the retainer agreements typically last? What is the minimum commitment?
A typical retainer lasts for one year and specifies working hours, volumes, access to specific skillsets/resources, and particular services/deliverables. However, we understand that clients need flexibility to remain competitive and are very open to discussing ad hoc projects and six-month retainers, especially for brand new clients.