HGS Interactive

Creative and production services

Increase team productivity by outsourcing the design and creative for your next campaign, app, or website

Meet the ever-increasing demand for quality digital content

Consumer preferences for content have dramatically shifted to favor images and multimedia over text alone, driving the need for new assets, audience adaptations, testing variants, social media posts, or channel assets (e.g., scripts) that stress in-house resources.

We are a full-service creative agency to support you as a standalone service or as part of a more fulsome suite of CX services.

We provide resourcing for defined campaigns or projects, seasonal peaks, unexpected staff shortages, and on-demand skills augmentation. We offer ad hoc digital creative and production services as well as tiered basic-, professional-, and enterprise-level packaged retainers for:

Social media creative and managed services
Digital marketing services
Website and search engine optimization (SEO) management
Creative services

Generate leads with an integrated digital marketing strategy

Engaging, integrated website—At the heart of digital marketing is an enterprise website developed and continually refreshed by savvy designers, web and content developers, and digital strategists; optimized using analytics; and linked with other CX channels.
Search engine optimization—Good SEO requires writers who understand search, keywords, and algorithms and developers who understand the technical issues that influence rankings.
Social media marketing—Thoughtful social includes posts aligned with a strategy. Each social platform has its own requirements, which necessitates numerous assets.
Content marketing—Great content marketing educates, entertains, connects, and builds trust with meaning or fun.
Email marketing—Studies show that every $1 spent on email generates $38 in revenue. Build a loyal list of subscribers, develop exclusive offers, communicate regularly, and drive solid leads.
Pay-per-click (PPC)—PPC involves paying a publisher (e.g., Google AdWords) every time your ad is clicked. PPC includes paid search (SEM), website-native ads (promoted content, advertorials), or banners. Mixing ads and formats demands creativity.

Streamline production with creative services outsourcing

Part agency and part business process management company, we offer creative production, content management, digital activation, and development solutions. We offer agency capabilities while overcoming the obstacles to generating high quality assets for every channel by reducing costs, improving quality, and giving your team more time for original creative development.

Content management

Digital asset management
Digital resource deployment

Creative adaptation

Design engineering
Design content

Video services

Video scripting and editing
Aerial footage

Basic design service

Image editing
Desktop publishing
Presentations and reports

Web development

Design of websites and applications
Development of websites and applications

Offline creative process

Product labels and packaging
Banners and booths
TV, print, and radio ads

Enable your in-house creative team to do what they love

Creative work can be described in terms of tiers:

Tier 1, creative concept development, is the work that creative teams LOVE.
Tier 2, application, involves applying a concept to new deliverables and campaigns.
Tier 3, production, is more mechanical than creative, as it involves making edits.

Tier 2 and tier 3 require significant levels of effort but lower levels of creativity and can be easily outsourced. An estimated 71% of in-house creative hours are now spent on tier 2 and 3 work (Cella Inc.).

Our follow-the-sun approach enables you to connect faster

Marketing today demands omnichannel delivery, data, and speed. Our strategic marketers, designers, martech experts, video producers, photographers, illustrators, writers, campaign managers, analysts, and web/app developers are highly experienced in all aspects of the digital CX.

Our global operational model allows us to provide principal strategic support to you onshore, all while providing cost-effective resources for more straightforward, labor-intensive production work offshore.

Full-service creative agency

Our award-winning, global digital agency works on a retainer or project basis.

Marketing and web technology experts

We’ll recommend only the marketing tech providers that are right for you.

Data-driven digital marketing

Our content and campaigns are designed to be measured and optimized.

Integrated with all your teams

We collaborate with your in-house and agency of record (AOR) teams.

FAQs

What do you mean by production services?

Today’s complex, omnichannel digital marketing campaigns mean that talented in-house design and production resources are spending hours working on adaptations, resizes, translations, reformatting, and edits for various platforms rather than focusing on more engaging original creative development. This lower-value, adaptation work is keeping highly trained, well-paid, onshore designers from creating concepts and solving real marketing challenges. If there’s a marketing plan and solid concepts in place, our offshore team can help execute.

Can HGS complete digital marketing and creative projects from start to finish?

Yes! We both design and deliver campaigns. We employ a mix of onshore, offshore, experienced, and less experienced creative resources. We operate as a full-service agency and would love to design and deliver an end-to-end digital marketing strategy. Consider us as a real extension of your team—we’re willing to jump in to help in any capacity on any creative project!

Where is your team? Can they work in our office? Are they able to travel for shoots, demos, etc.?

We are headquartered in Chicago, but we have strategic thinkers, designers, data scientists, software engineers, and online community managers spread across the United States, India, Europe, Canada, and the Philippines. An engagement may kick-off with an in-person visit to your office but most of the work is completed remotely.

How long do the retainer agreements typically last? What is the minimum commitment?

A typical retainer lasts for one year and specifies working hours, volumes, access to specific skillsets/resources, and particular services/deliverables. However, we understand that clients need flexibility to remain competitive and are very open to discussing ad hoc projects and six-month retainers, especially for brand new clients.