HGS Digital
Consumer analytics & business analytics
Optimize the customer experience, hyperpersonalize marketing campaigns, and improve operational efficiency
HGS Digital
Optimize the customer experience, hyperpersonalize marketing campaigns, and improve operational efficiency
Forward-thinking businesses are engaging with their customers in real time, at a granular level.
What are customers’ tastes, what channels do they prefer, where do they research products, and when do they make buying decisions? Unifying all the data from integrated marketing channels for better customer intelligence is a game-changer to businesses.
Customers expect personalized experiences. Real-time data about customers across channels often needs to be integrated with data from third-party sources to reveal new insights on buying behavior. With synthesized data, marketers can provide the right offer to the right customer through the right channel, can satisfy customer expectations, and can increase wallet-share.
HGS helps businesses collect cross-functional data on internal processes for operational efficiency. Analytics performed on business process data can reveal how to reengineer processes, automate repetitive tasks, and improve customer responsiveness.
Companies need to have a comprehensive understanding of customers so that they can manage them throughout the customer lifecycle:
Attract the most profitable prospects through targeted acquisition campaigns
Provide best-in-class service to keep customers satisfied
Increase product penetration via upsell and cross-sell campaigns
Retain the most valuable customers using customer lifetime value (CLV) metrics
A range of analytics solutions, such as customer 360-degree view, CLV, churn analysis, channel analysis, and store traffic analytics, will help you to better manage customers over their lifecycles.
Organizations can leverage the power of data and analytics to improve the performance and efficiency of their internal functions, such as finance, HR, supply chain, operations, and marketing. Visit our Data Analytics Center of Excellence page for more information on the types of analytics that are possible for each function.
A customer data platform (CDP), such as HGS PULSE, lets your data work for you. CDP enables you to get a single view of each customer, providing for a better use of your first-party data to more accurately segment and drive hyper-personalized experiences.
A data-driven approach to contextualizing experiences and delivering personalized advertising will not only help you optimize your media spend but also increase effectiveness. It provides verifiable ROI for any activity where customer data is captured.
Hyperpersonalization represents a transformational shift in marketing, whereby marketers can focus on the success of one-to-one interactions rather than generalized, traditional customer segments.
Delivering individualized experiences is at the heart of converting a business’s generic audience into loyal customers. Hyperpersonalization helps organizations increase satisfaction and gain a deeper customer connection.
HGS brings together the right tools, rich analytics, industry insights, and a network of resourceful partner ecosystems to help you create hypersonalization strategies for building a loyal customer base.
Learn how innovators are hyperpersonalizing experiences and building a customer 360-degree view using data.
Learn how to align a martech-stack with marketing and business goals and perform a web analytics audit.
HGS Digital provides end-to-end data and analytics services.
HGS brings extensive data and analytics expertise, along with in-depth domain proficiency, to help clients transform their businesses. We provide strategic CX and technology consulting, along with resources to implement end-to-end data and analytics solutions.
Advance your digital transformation initiatives with data-driven decision-making.
Set up a robust, future-proof data foundation to deliver deep insights.
Predict and steer your business through deeper analysis using data sciences and AI/ML.
Determine the ROI of marketing initiatives using data.
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