Social Media Reputation Management

Social Media Reputation Management: Lessons on Brand Image

Maintaining a positive and proactive mindset goes a long way in social media reputation management. Learn how to enhance your online presence.
Social media stacking

Does your Social Media Stack Up?

Social media stacking can be described as the body of work or content a social media user has or will post on various social media networks. It is an important social media strategy that brands and influencers use to direct new and old viewers to their bank of content on different channels.
Top questions to ask before hiring a social media agency for your business

Top Questions to Ask Before Hiring a Social Media Agency for Your Business

The world of social media is continuously changing. Most marketing agencies have a lot on their plate and thus find it difficult to keep up with the ever-evolving norms of social media. Hence, most businesses and agencies have started to delegate their social media marketing responsibilities to an agency that showcases expertise on the same. But shortlisting an agency can be a cumbersome task as it is tough to find out whether the agency is on the same page as your agency or brand. Here are 10 important questions one should be asking to conclude whether an agency is perfect for the business/brand.
The future of agency outsourcing: Insights into the evolving landscape of social media services

The Future of Agency Outsourcing: Insights into the Evolving Landscape of Social Media Services

Agencies have begun to outsource responsibilities like social media marketing to other reliable agencies. This trend is proving to be beneficial for agencies as it guarantees efficiency, better turn-around-time, and skill-based task delegation.
The evolution of social media marketing in business blog banner image

The History of Social Media Marketing: Its Evolution in Business

Social media introduced a whole new democracy that allows people to follow whom they view as influencers and connect with them. Users can see what their peers are saying or are currently into, which serves as a guide to how consumers ultimately spend their money.
Chat GPT blog banner

ChatGPT – A Social Media Warrior

Up your social media marketing game with ChatGPT. It can help you with a number of things such as creating content calendars, finding relevant keywords and hashtags, and articulating best responses for all social media platforms.
Challenges of Social Media Engagement

Top 5 Social Media Marketing Challenges

Marketing comes with its own set of challenges, and social media engagement is no exception.

HGS Ranked as a Leader in all Four Quadrants of the 2022 ISG Provider Lens™ Contact Center — Customer Experience Services Report

The 2022 ISG Provider Lens™ Contact Center — Customer Experience Services report for the U.S. evaluated 26 providers across four quadrants: Digital Operations, AI & Analytics, Work From Home Services, and Social Media CX Services. In late 2022, HGS was ranked as one of the top 5 Leaders in all four categories.
Image of a man having coffee while browsing social media

Social Media Playbook: 7 Steps to Supercharge Social Customer Care

Whether you have 4 or 400 community managers, a consistently lively, EPIC social care program is achievable with a well developed social media playbook.