Social media stacking can be described as the body of work or content a social media user has or will post on various social media networks. It is an important social media strategy that brands and influencers use to direct new and old viewers to their bank of content on different channels.

Marketing comes with its own set of challenges, and social media engagement is no exception.

Even the smallest bit of personalization drives consumer engagement, delivers greater efficiency behind marketing spend, and ultimately grows revenue. And you may already have some personalization tools in your arsenal. Personalization, for example, can help you find the perfect gift for Mom this Mother's Day.