HGS Digital Archives

The evolution of social media marketing in business

March 28, 2023

Social media introduced a whole new democracy that allows people to follow whom they view as influencers and connect with them. Users can see what their peers are saying or are currently into, which serves as a guide to how consumers ultimately spend their money.

10 actionable tips to motivate your contact center agents

March 24, 2023

Happy and motivated contact center agents help to succeed in CX across various platforms. Here are tips to keep them motivated.

ChatGPT – a social media warrior

March 20, 2023

Marketing comes with its own set of challenges, and social media engagement is no exception.

Top 5 challenges of social media engagement

March 1, 2023

Marketing comes with its own set of challenges, and social media engagement is no exception.

HGS ranked as a leader in all four quadrants of the 2022 ISG Provider Lens™ Contact Center — Customer Experience Services report

February 28, 2023

The 2022 ISG Provider Lens™ Contact Center — Customer Experience Services report for the U.S. evaluated 26 providers across four quadrants: Digital Operations, AI & Analytics, Work From Home Services, and Social Media CX Services. In late 2022, HGS was ranked as one of the top 5 Leaders in all four categories.

15 benefits of using AI in contact centers

February 13, 2023

AI in contact centers solves customer issues with quick resolutions that are made possible through predictive and analytical AI software.

What is Google Bard AI? How to use it? Features, use cases, and limitations

February 10, 2023

Similar to OpenAI’s ChatGPT, Google Bard (named as a storyteller) is the latest experimental AI-powered chatbot that can respond to various queries and requests in a conversational manner.

What is agent collaboration and its impact on CX?

February 6, 2023

Agent collaboration not only helps to deliver a frictionless customer experience, but it also paves the way to build an organization-wide knowledge base.

What is contact center analytics? Here’s everything you need to know

February 2, 2023

While contact cente analytics is only one of the broader set of improvements that can be introduced to a contact center ecosystem, it is a powerful tool when implemented.

How to measure the performance of a Customer Data Platform

January 23, 2023

The true value of a Customer Data Platform depends on how it is used, and by handling it with a customer-centric mindset, businesses can maximize their returns.

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