Using a robust digital content management system (CMS) to handle multiple marketing assets

Client background

Dave Thomas opened first restaurant in 1969 in Columbus, Ohio. Now, the world’s third largest quick-service hamburger company, with 500+ franchise and Company restaurants in the U.S. and 27 other countries and U.S. territories worldwide.

When other restaurants were using frozen beef and mass-producing food, Dave developed an innovative method to prepare fresh, made-to-order hamburgers.

Business challenges

The client needed to address the following:

Enhance user experience
Offer nutrition information on products, location-based services in “Find It” and “Careers” with maps integration
Manage and maintain promos and product images
Provide social content across various sections of the site
Support internationalization

The solution

Oracle AJAX-based Web Service calls dynamically providing nutrition information, location-based services in “Find It” and “Career” with maps integration
Manage and maintain promos, product images, and social content
Supports consumption of external data feeds via custom REST API Web Services using Jersey, for Products and Jobs
Design supports internationalization with an English locale

Results

Visualization of project outcome – reinvented www.knoll.com homepage:

Global locations

USA • UK • Canada • India • Philippines • Jamaica • Australia • Colombia