• HGS logo
  • Technology
  • CX
  • Marketing
  • Insights
  • About
  • Speak to an Expert
  • Case Studies
  • Whitepapers
  • Podcasts
  • Webinars
  • Blog
  • eBooks
  • Speak to an Expert
  • Search
  • Menu Menu

Using a robust digital content management system (CMS) to handle multiple marketing assets

  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share by Mail

Client background

Dave Thomas opened first restaurant in 1969 in Columbus, Ohio. Now, the world’s third largest quick-service hamburger company, with 500+ franchise and Company restaurants in the U.S. and 27 other countries and U.S. territories worldwide.

When other restaurants were using frozen beef and mass-producing food, Dave developed an innovative method to prepare fresh, made-to-order hamburgers.

Business challenges

The client needed to address the following:

  • Enhance user experience
  • Offer nutrition information on products, location-based services in “Find It” and “Careers” with maps integration
  • Manage and maintain promos and product images
  • Provide social content across various sections of the site
  • Support internationalization

The solution

  • Oracle AJAX-based Web Service calls dynamically providing nutrition information, location-based services in “Find It” and “Career” with maps integration
  • Manage and maintain promos, product images, and social content
  • Supports consumption of external data feeds via custom REST API Web Services using Jersey, for Products and Jobs
  • Design supports internationalization with an English locale

Results

Visualization of project outcome – reinvented www.knoll.com homepage:

image of wendys.com homepage

Global locations

USA • UK • Canada • India • Philippines • Jamaica • Australia • Colombia

© Hinduja Global Solutions Ltd. All rights reserved.

Privacy | GDPR | Complaints | Policies | Sitemap | 

Privacy | GDPR | Complaints | Policies | Sitemap | 

Leveraging Oracle WebCenter Sites to consolidate multiple web propertiesImage of living room furniture by KnollImage of an elderly woman consulting with a doctorMaking data-driven decisions using a customer data platform (CDP)
Scroll to top

HGS

  • Technology
    • Automation
      • Intelligent Automation
      • LeanOps
      • Strategy
      • Process Reengineering
      • Automated Enterprise
      • Cognitive Automation
      • Interaction Automation
      • Back
    • Analytics
      • Data and Analytics
      • Strategy
      • Data Engineering and BI
      • Predictive and Cognitive
      • Consumer and Business
      • Marketing Analytics
      • Back
    • Cloud
      • Cloud Services
      • Cloud Accelerator
      • Strategy
      • Migration
      • Managed Services
      • Telephony
      • Security
      • Back
    • Solutions
      • Digital Solutions
      • Automated Enterprise
      • Experts-on-Demand
      • HGS Agent X
      • Contact Center Analytics (PULSE)
      • Contact Center Intelligence (AWS)
      • Contact Center Transformation
      • AI Workplace Safety
      • QuickEntry COVID Screening
      • Back
    • Partners
      • Adobe
      • Amazon Web Services
      • Automation Anywhere
      • Genesys
      • Glance
      • HashiCorp
      • IBM
      • Khoros
      • Microsoft
      • Oracle
      • Progress
      • Sprinklr
      • Twilio
      • Back
    • Back
  • CX
    • Consumer-Facing Solutions
      • Consumer Engagement Solutions
      • Work@Home
      • Work Cloud
      • Back
    • Business Process Optimization
      • BPO Overview
      • Back Office Solutions
      • B2B Sales Support
      • Human Resources Outsourcing
      • Back
    • Back
  • Marketing
    • Digital Experience
      • Digital Strategy
      • Websites and Portals
      • Mobile Apps
      • CX Chatbots
      • Headless CMS
      • Digital Asset Management
      • Creative and Production
      • Back
    • Social Media
      • Social Management
      • Social Strategy
      • Social Listening
      • Social Content
      • Back
    • Back
  • Insights
    • Case Studies
    • Whitepapers
    • Podcasts
    • Webinars
    • Blog
    • eBooks
    • Back
  • About Us
    • Overview
    • Who We Are
      • Environmental and social governance
      • Corporate Social Responsibility
      • Leadership Team
      • Hinduja Group
      • NXTDigital
      • Back
    • Why HGS
      • Testimonials
      • Awards
      • Industry Certifications
      • Back
    • News
      • Press Releases
      • Partner Releases
      • Press Coverage
      • Events
      • Back
    • Industries
      • Automotive
      • Banking and Financial
      • Consumer Electronics and Technology
      • Consumer Packaged Goods
      • Healthcare
      • Insurance
      • Public Sector – UK
      • Retail
      • Telecom
      • Travel and Hospitality
      • Back
    • Global Locations
      • USA
      • UK
      • Canada
      • India
      • Philippines
      • Australia
      • Jamaica
      • Colombia
      • Back
    • Contact Us
    • Back
  • Careers
  • Investors
  • Speak to an Expert