Case Study: Websites and Portals

Streamlining the Wi-Fi Purchasing Process Across Multiple Airlines

HGS’s unified architecture portal eases air traveler access to in-flight internet

Overview

With the aim of providing Wi-Fi services to major airlines, this American provider of in-flight broadband internet service initiated a project with HGS to create a commerce platform for customers to purchase passes. This initiative was geared toward enhancing the passenger experience and streamlining the process of buying in-flight Wi-Fi passes, which can be accessed across various airlines’ platforms.

Reduction in development effort

Cost savings with unified architecture

Boost in revenue growth and customer adoption rates

Client background

This U.S.-based company is a renowned leader in the field of in-flight connectivity and technology solutions for the aviation industry. Within the past decade, nearly 10,000 aircraft have been equipped with its onboard Wi-Fi services.

Business objectives

The primary objective of the project was for HGS to create a unified portal architecture that would enable our client to build once and deploy seamlessly to multiple airlines. Specific goals included:

Developing a customizable airline-specific solution to streamline Wi-Fi pass purchases
Ensuring consistency and brand alignment across various airline portals
Reducing development and maintenance overhead
Creating an intuitive and user-friendly website for passengers to purchase in-flight Wi-Fi passes
Enhancing the overall user experience to drive increased revenue for the company

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Solution strategy

Unified Architecture

Design a modular and scalable architecture to allow for easy adaptation to different airline branding systems while maintaining a core framework using Oracle WebCenter sites as back-end CMS

Brand Customization

Develop a customizable front-end layer to align with each airline’s brand and user experience expectations

Security and Compliance

Implement security measures and compliance protocols consistently across all deployments

Responsive Design

Optimize the portal for mobile, tablet, and laptop users, ensuring a consistent experience across devices

Redundancy and Reliability

Minimize downtime and ensure reliability through the implementation of redundant systems and failover mechanisms

Results

Efficiency and Consistency

The unified architecture has allowed for faster, streamlined deployment across multiple airlines, reducing development effort and ensuring consistent user experiences. It also makes deploying the solution to new airlines less costly.

Enhanced Brand Alignment

Customizable front-end elements have ensured a strong alignment with each airline’s branding, enhancing the overall passenger experience. The branding experience has allowed different airlines to customize their portals without involving IT teams, and turnaround time to make changes has been reduced from days to minutes.

Accelerated Adoption and Revenue Growth

The in-flight purchasing experience has not only encouraged more passengers to buy Wi-Fi passes but has also contributed significantly to increased revenues.