Case Study: Travel and Hospitality

Revamping the brand strategy and website for a boutique hotel chain

A new, location-sensitive website designed and built by HGS promotes guest experience personalization and rapid growth for the company

Overview

In travel and hospitality, personalizing the guest experience is key, and it all starts with your brand, marketing, and website. As an Indian luxury hotel chain expanded its physical footprint, it became more challenging to ensure brand consistency while balancing guest personalization. Company leaders turned to HGS to design and build a new website to meet the needs of the corporation, individual locations, and discerning clientele.

52%increase in organic search traffic

63%increase in unique web and mobile visits

~30%higher share of incremental web bookings

Client background

The client operates a group of contemporary luxury 5-star boutique hotels in India that have achieved global standards of product quality and service excellence in the hospitality sector.

Business challenge

The client sought a revamped website that reflected their growing business across multiple locations. Inconsistent online experience was making it difficult for the client to meet their growing business needs. Specifically, the client required HGS to: