Case Study: Travel and Hospitality
Revamping the brand strategy and website for a boutique hotel chain
A new, location-sensitive website designed and built by HGS promotes guest experience personalization and rapid growth for the company
The client operates a group of contemporary luxury 5-star boutique hotels in India that have achieved global standards of product quality and service excellence in the hospitality sector.
The client sought a revamped website that reflected their growing business across multiple locations. Inconsistent online experience was making it difficult for the client to meet their growing business needs. Specifically, the client required HGS to:
The site is contemporary and easily supports microsites and expansion
We incorporated search engine optimization to increase online traffic
We developed a location-sensitive structure that recognizes the customers’ area and displays corresponding products and services
We designed for mobile to better engage and attract users at their convenience
52%increase in organic search traffic
63%increase in unique web and mobile visits
41%increase in time spent on website
11%reduction in bounce rate
~30%higher share of incremental web bookings for the client
23%of guests who booked through the website also joined the client’s park club online