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Leveraging Amazon Web Services (AWS) to support a multi-hospital site infrastructure

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Client background

City of Hope, located in Southern California, is a world leader in the research and treatment of cancer, diabetes, and other serious diseases. Founded in 1913, City of Hope is one of only 45 comprehensive cancer centers in the nation, as designated by the National Cancer Institute.

Business challenges

Our goal was to strategize, design, development and implementation to support a multi-hospital site infrastructure on Amazon Web Services, and find solutions for these challenges:

  • Issues with content publishing
  • Difficult to navigate website
  • No analytical data
  • Poor migration
  • Low SEO
  • Frequent outages of on-premises hosted site
  • Detrimental down times
  • Negative impact on user experience

The solution

  • Web design
  • Usability testing
  • WCM implementation (WebCenter Sites)
  • Content services
  • Cloud consulting:
    • AWS EC2 Cloud Solution
    • Workload portability assessment
    • AWS cloud architecture
    • Migration to EC2 Instances on AWS cloud
    • 24/7 Cloud monitoring services
    • Managed services for WCM app and AWS EC2 cloud instances

Results

  • 183% increase in intention to donate
  • 23% Increase in donations (over previous year)
  • 17% Increase in outpatient visits (over goal)
  • 10% increase in Web traffic
  • Guaranteed site availability of 99.999%
  • IT resources freed to focus on business innovation
  • Flexibility to scale resources up and down on demand
  • Reduced total cost of ownership
  • Shift of CapEx spend to OpEx
  • Improved user experience

Visualization of project outcomes:

image of City of Hope's digital asset management system

Digital asset management system “Brand Connect”

image of City of Hope's cancer support community website

Cancer patients/caregivers support community “Hopeful”

image of City of Hope's main website, providing comprehensive and easy to access information for patients and families

Website mega menu redesign

Website and operational performance increased by percentage

Global locations

USA • UK • Canada • India • Philippines • Jamaica • Australia • Colombia

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Website rebranding to enhance customer engagement and experienceimage of a workman's tool belt and mobile phoneimage of a residential building with concrete drivewayTapping into diverse customer segments through website restructuring
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