Case Study: Healthcare
Keeping patients engaged with India’s finest healthcare facility
HGS used multiple channels and platforms to inform, educate, and direct patients and the public during the pandemic
Overview
The client is a world-class medical institution that delivers quality medical care to all patients, population health research, as well as continuing medical education to all doctors and nurses.
With over 3 million outpatients treated successfully, P. D. Hinduja Hospital truly brings the best medical support and state-of-the-art technology to treat its patients. It’s the first multidisciplinary tertiary care hospital to have been awarded the prestigious ISO 9002 Certification from KEMA of Netherlands for its Quality Management System.
Business challenge
It is critical for a healthcare facility to keep patients and stakeholders up-to-date and informed, especially during a pandemic. Details on vaccination programs, visitor protocols, surgery cancellations and delays, etc. need to be communicated clearly, simply, and regularly.
The client wanted to use digital tools to assist patients and promote awareness to contain costs. Reaching out to patients had to be organic and content-driven.
The solution
Our aim was to inform, educate, engage, support, and be direct. Our communication strategy involved impact-driven visuals, banners, videos, and virtual webinars to ensure that messages were received and comprehended by all members of the public.
We conducted virtual webinars every two weeks to reach out to patients amid the pandemic lockdown and to assuage their doubts. To deliver effective solutions, we used platform-driven messaging with diverse strategies for each social media platform. We leveraged features from every platform to build brand recall and a follower base.
Our overarching strategy helped the client to achieve 100+% organic growth in the community in a span of 1 year, with 9M+ organic video views and 20K+ subscribers growth on YouTube. Our content was also featured on YouTube India Spotlight.
Results
100+% organic growth in the community in a span of 1 year
9M+ organic video views
20K+ subscribers growth on YouTube
