Case Study: Financial

Integrating marketing campaigns to improve the overall customer experience

Client background

One of the country’s most trusted financial institutions, our client, offers a wide range of banking products and financial services for corporate and retail customers.

Business challenge

On the occasion of the 75th anniversary of India’s Independence, this financial institution wanted to recognize the contribution of the Indian army.

The solution

The financial institution decided to create a special limited edition debit card for their special account, available for a discounted price of Rs. 99/- (for the physical card) instead of Rs. 299/- and this amount of Rs. 99/- was committed to the children of martyred soldiers.
We developed the microsite for this campaign where citizens could apply for 811 accounts, and also share video messages for the armed forces. We also collected photo/video/text messages from social media channels and showcased them on the microsite.
For the creative execution, the campaign was launched with a print ad and a video message from Gaurav Kapur urging others to share their message as well. Videos were also collected from offline kiosks set-up by the financial institution and were pulled to the microsite as well. After the month-long campaign, the videos were combined into an e-Book to sent to the armed forces.

Global locations

USA • UK • Canada • India • Philippines • Jamaica • Australia • Colombia

Global Headquarters: GHS, Bommanahalli, Hosur Road, Bengaluru – 560068

Registered Office: Tower C (1st floor), Plot C-21, G Block, Bandra Kurla Complex, Bandra East, Mumbai – 400 051

CIN: L92199MH1995PLC084610

Online Dispute Resolution (ODR)