- Garnered more 4 million likes, shares, and comments for the brand
- Reduced turnaround time to under 25 minutes and increased the response rate from 4% to 28%
- Saved USD 1.4 Million by filtering 8.5x the number of non-actionable posts via enhanced artificial intelligence and $729K via automated tagging structure
- 3x as many conversations reviewed, tagged and engaged, including owned and earned content
The way forward
Capitalize on the positive brand moments and reduce the percentage of negative sentiments. Continue to take steps towards improving the response rate across all the social pages.