Case Study: Healthcare
HGS turns challenges into conversion, retention opportunities for Fortune 200 insurer
Healthcare insurer benefits from one-call closes, decreased acquisition costs, and a 40% sales conversion rate
Looking ahead, the client has started discussions with HGS regarding expansion of our outbound campaigns and voice recognition technologies. Additionally, we’ll glean lessons learned from our sales innovation, including our email campaigns, to optimize results for the next sales year. Finally, there is potential for HGS to expand support into additional geographies—adding to the long list of regions where we already sell to this client’s members. There is a strong and stable foundation of trust and collaborative partnership to build on. In only four years, HGS has delivered lower costs and strong conversion and retention, as key support of the client’s strong, growing, sustainable foothold in an increasingly complex marketplace.