The technology was setup and deployed through a collaboration between HGS Digital team and HGS Philippines Technology services teams.
- Speaking the customer language: The company is now successful in localizing communications in the language preferences of its diverse customer base. This helps the company establish customer trust which is an important essence for financial services companies.
- Better control of content for business users: The CMS is on centerstage to help business users easily access, update and manage email and other content templates on the go.
- Enhanced customer experiences: MoneyGram reported a 60% increase in customer satisfaction following the application’s launch.