• HGS logo
  • Technology
  • CX
  • Marketing
  • Insights
  • About
  • Speak to an Expert
  • Case Studies
  • Whitepapers
  • Podcasts
  • Webinars
  • Blog
  • eBooks
  • Speak to an Expert
  • Search
  • Menu Menu

Case Study: Retail

HGS advances paint company with breakthrough digital expertise


Website traffic increased by 500 percent

  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share by Mail

Overview

With more than 100 years of history, a leading paint manufacturer in India was stalled in terms of its digital presence and online growth. While ranking high in the industry overall, the company’s digital performance was weak. This company came to HGS looking for a 360-degree transformation and kick-start to digital success. HGS answered with digital strategy and innovation that delivered, boosting the company to its current number 2 position.

At a glance

Services provided:

  • Ecommerce and digital platform development and support, SEO, and reporting and analytics
  • HGS built a profile of the client’s online consumers and developed a content strategy that would resonate with the target audience
  • HGS formulated digital marketing strategies, including content, social media, ecommerce, mobile, and search marketing

The solution

HGS outlined a 360-degree digital transformation plan, led by content marketing and a profile to resonate with the target audience. This involved gaining a front-line perspective of customer needs, by conducting a consumer study. Based on the customer study, HGS built a profile of the client’s online consumers and developed a content strategy that would resonate with the target audience.

HGS developed the “7th sense of imagination” content strategy. This theme focused on equating colors to different human senses within a responsive website that established strong, end-to-end branding. In conjunction with the website, HGS launched a blog with content to grow the company’s online presence. Additionally, HGS had influential guest bloggers write exclusive content for the client and share it with their followers. This increased the variety of the content and grew the consumer base organically. Social media marketing was supported by event-based campaigns, including features that engaged customers allowing testing of paint colors in room photos, and gamification.

collaboration icon

Brand presence

How we do it
Build a strong brand presence in the digital arena. HGS devised a 360-degree digital campaign for the paint company, and the team created and implemented “the 7th sense” in line with the client’s brand tagline to “paint your imagination.” As part of the comprehensive build of the client’s official website branding, HGS also created a blog, digital color magazine, social hub, monthly color horoscope, color tools, mobile app, and games. The website has recently been given a fresh and updated new look in line with the latest design trends.

Business result
HGS provided a significant increase in brand visibility for this client partner. In fact, HGS supported a website traffic improvement of 500 percent.

icon of honor and values

Brand affinity

How we do it
HGS correlated brand presence to revenue streams. HGS handled campaigns from design and development to campaign performance management. HGS formulated digital marketing strategies, including content, social media, ecommerce, mobile, and search marketing.

Business result
More than 50 percent of top keywords for the brand ranked in the top 10 results. And the company’s share of voice, as compared to competitors for
the year 2017-18, was an impressive 49 percent.

Social fan increase

How we do it
HGS established brand recall with customer retention. HGS carried out customer profiling, with campaign analysis, insights, reports, and competition tracking. HGS built a command center that runs multi-source data management, brand reputation management, customer service, and engagement opportunity mining. A lot of digital campaigns are planned to increase the fans and overall engagement.

Business result
Social fan following increased 15 fold, with an improvement to a number 2 digital presence ranking from its previous ranking of number 20. Additionally, the company’s Twitter followers increased by 23 percent. Total reach of digital campaigns is more than 10M.

Results

In only two years, results have been significant. HGS is this company’s agency of record, with a presence across all digital channels to drive further customer engagement and growth. The client doubled spend with HGS, based on the first two years of success. Overall results show conversion of contest winners, supply chain network members, and users into active brand advocates.

500%increase in website traffic

49%improvement on “share of voice”
keyword ranking

60%conversion rate

15 fold increase on social fan following

60-70%increase in audience engagement

Global locations

USA • UK • Canada • India • Philippines • Jamaica • Australia • Colombia

© Hinduja Global Solutions Ltd. All rights reserved.

Privacy | GDPR | Complaints | Policies | Sitemap | 

Privacy | GDPR | Complaints | Policies | Sitemap | 

Creating a positive brand perception for a luxury automotive brandImage of a luxury carimage of a man standing by a washing machine and holding a mobile phoneDelivering breakthrough sales and expanding front- and back-office B2B, B2C...
Scroll to top

HGS

  • Technology
    • Automation
      • Intelligent Automation
      • LeanOps
      • Strategy
      • Process Reengineering
      • Automated Enterprise
      • Cognitive Automation
      • Interaction Automation
      • Back
    • Analytics
      • Data and Analytics
      • Strategy
      • Data Engineering and BI
      • Predictive and Cognitive
      • Consumer and Business
      • Marketing Analytics
      • Back
    • Cloud
      • Cloud Services
      • Cloud Accelerator
      • Strategy
      • Migration
      • Managed Services
      • Telephony
      • Security
      • Back
    • Solutions
      • Digital Solutions
      • Automated Enterprise
      • Experts-on-Demand
      • HGS Agent X
      • Contact Center Analytics (PULSE)
      • Contact Center Intelligence (AWS)
      • Contact Center Transformation
      • AI Workplace Safety
      • QuickEntry COVID Screening
      • Back
    • Partners
      • Adobe
      • Amazon Web Services
      • Automation Anywhere
      • Genesys
      • Glance
      • HashiCorp
      • IBM
      • Khoros
      • Microsoft
      • Oracle
      • Progress
      • Sprinklr
      • Twilio
      • Back
    • Back
  • CX
    • Consumer-Facing Solutions
      • Consumer Engagement Solutions
      • Work@Home
      • Work Cloud
      • Back
    • Business Process Optimization
      • BPO Overview
      • Back Office Solutions
      • B2B Sales Support
      • Human Resources Outsourcing
      • Back
    • Back
  • Marketing
    • Digital Experience
      • Digital Strategy
      • Websites and Portals
      • Mobile Apps
      • CX Chatbots
      • Headless CMS
      • Digital Asset Management
      • Creative and Production
      • Back
    • Social Media
      • Social Management
      • Social Strategy
      • Social Listening
      • Social Content
      • Back
    • Back
  • Insights
    • Case Studies
    • Whitepapers
    • Podcasts
    • Webinars
    • Blog
    • eBooks
    • Back
  • About Us
    • Overview
    • Who We Are
      • Environmental and social governance
      • Corporate Social Responsibility
      • Leadership Team
      • Hinduja Group
      • NXTDigital
      • Back
    • Why HGS
      • Testimonials
      • Awards
      • Industry Certifications
      • Back
    • News
      • Press Releases
      • Partner Releases
      • Press Coverage
      • Events
      • Back
    • Industries
      • Automotive
      • Banking and Financial
      • Consumer Electronics and Technology
      • Consumer Packaged Goods
      • Healthcare
      • Insurance
      • Public Sector – UK
      • Retail
      • Telecom
      • Travel and Hospitality
      • Back
    • Global Locations
      • USA
      • UK
      • Canada
      • India
      • Philippines
      • Australia
      • Jamaica
      • Colombia
      • Back
    • Contact Us
    • Back
  • Careers
  • Investors
  • Speak to an Expert