Overview
As a new entrant in the education market in India, this non-banking financial organization was looking to stand out and make a mark in a highly competitive and established market space. When they connected with HGS, they were looking to create brand awareness and reach out to potential students and parents. They didn’t have a large online footprint to start with and were actively looking to grow their visibility in search engine rankings as well as social media platforms.
As a strategic, creative and communications partner, HGS quickly gathered information about the brands USP’s, key audiences and touchpoints. Basis of this, HGS conceptualized a communication and creative thought for simple, clear and cohesive messages to create awareness and brand recall value.
Only a year into this partnership, HGS has positioned this client partner as a trustworthy leader in the education loans space with the communication campaign across digital media platforms: ReadyForTheWorld.
