Case Study: Financial
At a Glance
- Program Started in 2018
- Services provided: Website design and development, social media and content marketing, outbound call support for different campaigns, offers, verification, and surveys
- Delivery Site: Mumbai, India
- How We Do It
To promote this client’s prime student loan approval in under 24 hours, HGS built a video campaign that featured two students, one who is diligent and stressed about his future and the other who is calm and ready for the real world because he knows that his education loan provider has his back. Through this relatable story, the loan provider was able to create indistinguishable brand prominence and generate relevant leads.
This challenge was solved in three steps:
- Communication across digital platforms about quick and hassle-free student loan approvals in a creative, relatable manner
- Use of this thought leadership to create awareness and brand recall among potential students and their parents.
- Achievement of contact form submissions and Facebook lead form submissions
- Business Result
HGS achieved significant brand awareness for this client, including more than 2.5 million video views and nearly 8,000 Twitter mentions. As a result, HGS’s unlimited partnership approach has captured more than 5,000 leads for this client.
Brand Video Views