Beachbody’s challenges came down to three things: content updates, ecommerce, and tying it all together with both technology and data. All of their properties are content-driven, ranging from video to imagery to text, and most are based around an e-commerce call-to-action.
To keep customers engaged, Beachbody’s marketing and business users needed to be able to update content quickly and go live simultaneously on all of the appropriate channels. But when the project started, updates could take between 5 and 10 days for new content to be available to customers, and then only when the IT team was enlisted to help. In addition, the ecommerce experience was inconsistent across their properties, particularly at checkout.
Individually, Beachbody’s challenges could be met by multiple Oracle technologies, WebCenter Sites for content management and ATG for ecommerce. Oracle’s Endeca solution was the ideal technology to provide valuable data from their web platforms for their business. But for best results, Beachbody wanted to tie these solutions together into a single, customized integration.
One of the biggest challenges to the Beachbody implementation was that there was no defined architecture for the kind of integration that Beachbody wanted to create. This was going to be the first full integration between WebCenter Sites, ATG and Endeca and it needed to work on a large scale, spanning all of Beachbody’s web properties.