The team realized that instead of rolling out the solution in multiple waves with multiple properties launching simultaneously, they could mitigate risk and speed up future launches by focusing on a single web property.
The first phase was to launch a new iteration of UltimateReset.com, a single property within the Beachbody web environment that has enough traffic to monitor for success, but is also small enough to address content and technology issues quickly. Technology would need to be well-defined and all processes would be established through this launch.
UltimateReset.com was designed and developed with clean architecture, and the integration between systems was clear and seamless. It can be scaled up, expanded on, and replicated across Beachbody’s web environment. And when UltimateReset.com launched in October 2014, HGS Digital’s integration had zero defects and was 100% operational. No user bugs were reported, and Beachbody updated content instantly in response to business data.